Director of eCommerce Website Product Management & Optimization
- Lead a team responsible for user experience, conversion optimization, SEO, and eCommerce website product management.
- Act as the product manager for the website, working closely with the development team to improve website functionality and drive growth, collaborating closely with sales, merchandising, and product development teams.
- Manage relationships with 5-10 external vendor partners, ensuring they deliver results and are held accountable for their performance.
- Work effectively with cross-functional teams, particularly sales, merchandising, and product development.
- Use strong quantitative skills to analyze website performance, make data-driven decisions to improve user experience and conversion rates, and monitor, report and drive improvement in key performance metrics such as conversion rate, bounce rate, average session duration, page load time, organic search traffic, keyword rankings, and user engagement.
- Leverage AI and machine learning technologies, such as recommendation engines, natural language processing, and automated A/B testing, to optimize website performance and user experience.
- Ensure the team’s technical competencies are up-to-date and aligned with industry best practices, such as proficiency in UX/UI design tools, web analytics tools, SEO tools, and technologies & processes to identify and prioritize customer requirements.
- Monitor, report, and drive improvement in relevant website SEO performance metrics, such as organic search traffic, keyword rankings, and user engagement.
Minimum Qualifications:
- Bachelor’s degree in computer science, Information Technology, or a related field.
- 7+ years of experience in eCommerce website product management, user experience, and conversion optimization.
- Proven experience in managing and leading teams.
- Strong quantitative and analytical skills, such as experience with web analytics tools (e.g., Google Analytics), user behavior analysis, funnel analysis, and site performance tracking.
- Basic web technology skills, such as HTML, CSS, and JavaScript.
- Experience with AI applications in web optimization, such as personalized content, user behavior analysis, and predictive analytics.
Behavioral Traits:
- Exceptional self-starter with a strong sense of accountability
- Driven to achieve results and deliver a strong return on web engineering and development spend.
- Ability to thrive in a fast-paced, private equity-owned environment.
- Highly committed to experimentation and customer-driven decision-making.
- Strong communication and collaboration skills.
- Documented commitment to lifelong learning and continuous professional development.
- Upholds the values of integrity, mastery, purpose, agility, commitment, and teamwork.
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