Marketing Manager

McNees Wallace & Nurick is seeking a Marketing Manager to manage all aspects of the law firm’s marketing team and operations, and to partner with the Chief Practice Officer and Director of Business Development to establish and execute marketing and communications plans for the firm and its practice groups. The Marketing Manager will lead exciting initiatives for the enhancement of the firm’s brand, communications, and new client generation. The firm is flexible on the location for this position, including full time in-office from one of our locations or hybrid remote.

Responsibilities:

• Develop strategic, data-driven marketing strategies to enhance brand positioning and generate business development leads
• Leverage market awareness and industry best practices to recommend and facilitate innovative marketing solutions that support the firm’s business plans and objectives, including refining existing programs and establishing new initiatives as needs are identified
• Supervise the firm’s team of 3-5 marketing professionals and foster a collaborative and high-performing team environment
• Manage the firm’s existing marketing channels and work product including website content, media relations, articles and publications, social media, attorney bios, marketing collateral pieces, surveys and awards, email marketing, advertising, events and promotional products
• Lead the firm’s brand refresh and website redesign projects
• Develop a robust search engine optimization (SEO), data analytics reporting procedure, and analysis program to support lead generation, gain visibility into the Firm’s ROI and inform on future marketing strategies
• Review practice group editorial strategies, analyze previous data and make suggestions for enhancing the firm’s ability to reach its target audience and maximize content visibility
• Coach individual attorneys and practice groups on social media best practices
• Support marketing efforts for the firm’s ancillary businesses as needed
• Attend and contribute to firm and department meetings

Skills and Experience:

• 5+ years of experience in legal marketing
• Strong project management, leadership, organizational, and analytical skills as well as ability to manage multiple projects and deadlines
• Ability to develop strong and effective working relationships with team members, other administrative departments, and attorneys at all levels
• Tech-savvy and knowledgeable of Microsoft Office applications (Teams, Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), and website content management systems
• Advanced familiarity with SEO, Google Analytics and social media analytics including ability to interpret metrics and implement projects that will improve online performance, visibility and lead generation
• Commitment to client service and diversity, equity, and inclusion

About McNees:

McNees is a full-service law firm with offices in Devon, Harrisburg, Lancaster, Pittsburgh, Scranton, State College, and York, PA; as well as Columbus, OH; Frederick, MD; and Washington, DC. We pride ourselves on our team approach to practicing law, and we encourage work-life balance and community involvement. The firm recognizes that we continue to live in challenging times and has adjusted accordingly; we offer true life-work balance, a collegiate and inclusive culture, competitive salary, range of benefits, and local community involvement.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identify or expression, disability, nationality or sex.

McNees Wallace & Nurick LLC