JOB TITLE
Director of Communications and Public Relations
REPORTS TO
CEO
DIRECT REPORTS
Communications Coordinator
LOCATION
Corporate Office – New York, NY
About Us:
ETRO is a fashion house that has defined Italian style around the world since 1968. From research into textiles and attention to detail, ETRO creates luxury clothing and accessories for men and women, where passion for travel and sartorial tradition are the key concepts of every collection.
Position Overview:
The Director of Public Relations is an innovative critical thinker, a unique storyteller, and a highly influential visionary that will develop and execute innovative strategic goals to amplify the brand image, increase media coverage, initiate creative collaborations and partnerships, and fortify ETRO’s brand footprint within the fashion industry. The ideal candidate is a positive, highly experienced individual with strong verbal and written skills, can identify press opportunities, can build lasting relationships, and is passionate about public relations.
Principal Duties and Responsibilities
- Develop and execute public relations plans for ETRO – including, but not limited to managing media interviews and managing & executing PR / influencer events
- Maximize brand presence by partnering with retail members in producing boutique special events to highlight seasonal fashion shows, brand awareness, and attract new clients
- Collaborate with the Brand Ambassador executing innovated strategies to deliver the message behind Etro’s brand image and values to clients
- Partnerships, and company announcements
- Lead annual and seasonal PR/external communications planning and execution, including the overall brand and seasonal strategies that champion the Brand narrative.
- Bring the global Brand vision to life by generating and fostering conversations around the brand by leveraging existing contacts, bringing new collaborations and partners, and fostering these relationships to grow the business and the brand.
- Play a strong, senior strategic role in helping to shape and optimize ETRO’s marketing plan as a key PR communications leader
- Cultivate and enhance meaningful relationships with targeted, high-level external audiences and persons of influence across areas of hospitality, travel, art, design, music, film, performance art, technology, and entertainment.
- Successfully positioning brand narrative with these influencers of culture to achieve a shift in brand perception and ignite interest in future partnerships.
- Create strategic scalable cultural influence & media approaches combined with big, bold never-been-done- before ideas
- Identify challenges and emerging issues faced by the brand. Work with the leadership team and staff to recognize internal and external communications opportunities, and solutions, and define and execute appropriate strategies to support them.
- Ensure big seasonal brand and product ideas are powerfully brought to life through PR/influencer activations by partnering with ETRO creative/styling/production teams to concept, execute, and distribute seasonal “look books” and coordinate editor visits and events.
- Partner with the ETRO leadership team to identify, manage and facilitate media interviews for ETRO regarding business and brand initiatives, marketing campaigns, seasonal products/trends, events, and promotions, including potential crisis communication to mitigate risk.
- Lead our store-related PR/communications strategy and execution (partner with the retail team to continuously look for better ways to grow awareness of and drive traffic to our new and existing stores)
- Manage & respond promptly to product/sample/image requests from media. Manage agency relationships and budget
- Provide senior strategic PR communications thought leadership and expertise and guidance to ETRO’s senior leadership/key spokespeople for select external speaking opportunities
- Negotiate and oversee contracts for partnerships and sponsorships, including contract renewals
- Create brand and business cases for potential ambassador relationships and work closely with ambassadors and their management as well as ETRO’s leadership and legal counsel negotiate agreements
- Work with cross-functional partners to ensure strategic integration of influencers and influencers across relevant marketing touch points
Qualifications:
- Undergraduate Degree or equivalent experience
- 10+ years of marketing/communications experience – lifestyle/consumer/fashion PR experience is critical; partnership/sponsorship management experience preferred
- Strong annual and seasonal PR/external communications/partnership/sponsorship marketing strategy development and execution experience and skills
- Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
- Demonstrated skill and comfort in proactively building relationships with top-tier clients. Successfully positioning brand narrative with these influencers of culture to achieve high-impact coverage
- Excellent judgment and creative problem-solving skills, including negotiation and conflict-resolution skills
- Able to foster internal collaborations and exert influence, establish relationships, and nurture a network
- High comfort level and ability to powerfully thought partner with senior leadership team members
- Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches
- Experience with influencer strategies and programs
- Ability to interact, communicate effectively and collaborate with outside agencies and internal department
Base Salary:
$110,000/yr – $140,000/yr – Based on Experience
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company’s policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact HRUSA@Etro.com.
Etro
Related jobs:
Job Description
A student film production is seeking passionate and collaborative crew members for an upcoming project filming in the Los Angeles area. This narrative-driven film follows a workaholic woman who becomes invisible during her daily commute, leading her to reflect on her life and identity. The production is looking for dedicated volunteers and creatives eager to gain experience and contribute to a meaningful cinematic project.
Job Responsibilities
- Collaborate with the production team in your assigned crew role
- Assist in executing various aspects of film production (pre-production, on-set, or post-production)
- Support a smooth and efficient filming process
- Contribute creatively while following direction from department leads
- Maintain professionalism and teamwork throughout production
Requirements
- Interest or experience in film production or related roles
- Ability to work collaboratively in a team environment
- Passion for storytelling and independent/student filmmaking
- Availability for scheduled shoot days
- Willingness to contribute in a volunteer capacity
Positions Available
- Producer / Production Manager
- 1st AD / Co-Producer
- Production Coordinator
- Casting Director
- Art Director / Prop Master
- Cinematographer
- Costume Designer
- Key Grip / Gaffer
- Boom Operator
- Production Assistants
- Additional crew roles, including post-production, may be considered
Compensation
- Unpaid (volunteer)
- Film credit
- Meals provided
Job Description
The independent feature film Killing The Light is now hiring local Dallas-based crew members for a 20-day shoot. This moderate low-budget production offers a collaborative environment for professionals looking to gain hands-on experience and grow their skills while working on a compelling project. The production is seeking dedicated non-union Texas locals to join various departments.
Job Responsibilities
- Support production operations based on assigned crew role
- Collaborate with department heads and team members throughout production
- Maintain professionalism and efficiency on set
- Assist with setup, execution, and wrap of production tasks
- Follow production schedules and directions from leadership
Requirements
- Must be a Texas resident and local to the Dallas area
- Must have reliable transportation to self-report to set
- Non-union applicants only
- Prior production experience preferred (varies by role)
- Strong communication, organization, and teamwork skills
- Ability to work a Monday–Friday schedule (with possible Saturday)
Roles
Line Producer
- Experienced Dallas-based line producer with strong budgeting and logistics skills
Production Manager / Coordinator
- Experience in production management or coordination; familiarity with payroll and scheduling
Production Assistants / Drivers
- Valid driver’s license required
- Ability to drive trucks (up to 16’) and assist on set
- Must be able to lift up to 40 lbs
Production Designer
- Experienced in overseeing art department, including set design, props, and dressing
Costume Designer
- Skilled in wardrobe management, rentals, and continuity
Casting Associate (Training Position)
- Organized individual interested in learning the casting process
- Includes scheduling, communication, and assisting with auditions
Volunteer Background Actors
- Open to individuals seeking on-set experience (meals and credit provided)
Compensation
- Crew rates: $225–$300 per 12-hour day
- Meals and production credit included
- Casting Associate: $1,000 flat stipend
- Volunteer background actors: meals and credit only
Job Description
Wynn Publications is seeking a skilled and energetic production team for an upcoming game show pilot filming in Raleigh, North Carolina. This high-energy, fast-paced project is looking for experienced crew members across multiple departments to help bring an interactive and engaging show to life. This is a great opportunity for film and TV professionals looking to work on an exciting new production.
Job Responsibilities
- Collaborate with the production team to execute a game show pilot
- Operate equipment and fulfill duties specific to your assigned role
- Maintain professionalism in a fast-paced production environment
- Follow direction from producers, directors, and department heads
- Ensure smooth setup, execution, and breakdown of production elements
Requirements
- Prior experience in film, television, or live production preferred
- Strong teamwork and communication skills
- Ability to work in a high-energy, fast-paced environment
- Must submit portfolio or past work
- Must provide availability and specify desired role
- Must be able to work in Raleigh, North Carolina
Roles
- Camera Operators
- Sound Technicians
- Lighting Crew
- Production Assistants
- Set Designers
- Directors / Assistant Directors
Compensation
- Paid opportunity (based on role and experience)
Job Description
An event production team is seeking a polished and professional Box Seat Concierge to assist at a classical concert in Brooklyn. This guest-facing role involves providing premium service to attendees, including champagne service and coat check assistance, ensuring a high-end experience for guests.
Job Responsibilities
- Provide concierge-level service to guests in box seating areas
- Assist with champagne service and coat check operations
- Maintain a professional, welcoming, and attentive demeanor
- Ensure a smooth and enjoyable experience for event attendees
- Follow event guidelines and coordinate with the event team
Requirements
- Strong customer service and communication skills
- Professional appearance; must wear black-on-black attire
- Polished, friendly, and attentive personality
- Ability to work in a fast-paced, guest-facing environment
- Reliable and punctual for scheduled event shifts
Compensation
- $30 per hour
- Minimum 3-hour shift
- 1099 contractor position with direct deposit
Job Description
A USC student production is seeking dedicated crew members for an upcoming short film shooting on a professional sound stage. This collaborative project offers an opportunity to gain hands-on experience, work alongside fellow filmmakers, and contribute to a creative production environment.
Job Responsibilities
- Assist in various on-set production roles depending on position
- Collaborate with the director and production team to ensure smooth operations
- Support lighting, camera, art direction, and set preparation
- Maintain organization of equipment, props, and set elements
- Contribute to a positive, efficient, and professional set environment
Requirements
- Interest or experience in film production or related fields
- Ability to work collaboratively in a team setting
- Strong communication and problem-solving skills
- Willingness to take direction and adapt on set
- Passion for filmmaking and storytelling
Roles Available
- Grips
- Gaffers
- Assistant Camera (ACs)
- Art Director
- Set Dresser
- Prop Master
- Production Assistants (PAs)
Compensation
- Unpaid
- Meals provided
- Copy and credit included
- Opportunity to network with USC School of Cinematic Arts filmmakers
Casting Wrangler for Film Production
Job Description
A Los Angeles production is seeking a casting wrangler to assist with talent coordination. This role is ideal for individuals with strong communication skills and experience managing talent on set.
Job Responsibilities
- Coordinate and manage talent on set
- Assist with casting logistics
- Communicate with production and talent
- Ensure smooth talent flow during filming
Requirements
- Strong organizational and communication skills
- Experience working with talent preferred
- Ability to multitask in a fast-paced environment
- Based in Los Angeles
Compensation
- $200–$300 per day (approx. 4 hours)
- Valuable on-set coordination experience
Runner for Film Production Crew
Job Description
A Los Angeles production is seeking runners to assist with various on-set needs. This role is ideal for individuals looking to gain hands-on experience in the entertainment industry.
Job Responsibilities
- Run errands across set
- Assist different departments
- Support setup and breakdown
- Maintain efficiency on set
Requirements
- Reliable and punctual
- Strong communication skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Great entry-level opportunity
Production Assistant for Film Crew
Job Description
A Los Angeles production is hiring production assistants to support daily operations on set. This is a great entry-level opportunity for those looking to start a career in film.
Job Responsibilities
- Assist with general production tasks
- Support crew across departments
- Maintain organization on set
- Run errands as needed
Requirements
- Strong work ethic and reliability
- Ability to follow instructions
- Interest in film production
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Entry-level production opportunity
Props Specialist for Film Production
Job Description
A Los Angeles production is hiring a props specialist to support the art department. This role involves sourcing and managing props for various scenes.
Job Responsibilities
- Source and organize props
- Maintain prop inventory
- Collaborate with art department
- Ensure props match creative vision
Requirements
- Experience with props or set work
- Strong organization skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $500–$800 per day
- On-set production experience
Set Designer for Film Production
Job Description
A production team in Los Angeles is seeking a creative set designer to build and style environments for an upcoming shoot. This role is ideal for those with strong visual design skills.
Job Responsibilities
- Design and execute set concepts
- Collaborate with art and creative teams
- Prepare and adjust sets as needed
- Ensure visual consistency
Requirements
- Experience in set design or art direction
- Creative and detail-oriented
- Ability to meet deadlines
- Must be local to Los Angeles
Compensation
- $500–$1,500 per day
- Opportunity to showcase creative work
Gaffer for Film Production
Job Description
A Los Angeles production is looking for a gaffer to support lighting needs on set. This role is ideal for professionals experienced in film lighting setups.
Job Responsibilities
- Set up and manage lighting equipment
- Work with the director of photography
- Maintain lighting consistency
- Follow safety protocols
Requirements
- Experience as a gaffer
- Strong knowledge of lighting systems
- Reliable and team-oriented
- Must be local to Los Angeles
Compensation
- $500–$1,000 per day
- Professional production experience
Assistant Wardrobe Stylist and Props Assistant
Job Description
A Los Angeles production is hiring an assistant wardrobe stylist and props assistant to support the creative team. This role is perfect for individuals with a passion for styling and set preparation.
Job Responsibilities
- Assist with wardrobe styling and prop organization
- Support wardrobe and art departments on set
- Maintain organization of costumes and props
- Follow direction from department leads
Requirements
- Experience in wardrobe or props preferred
- Strong attention to detail
- Ability to work efficiently on set
- Must be local to Los Angeles
Compensation
- $300 per day (3 hours)
- Hands-on production experience