Senior Manager Product Marketing, Retail Media

Senior Manager, Product Marketing, Retail Media

Are you passionate about creating compelling stories and eager to drive innovation in retail media?

Take your career to the next level with Skai.

We’re proud of our industry-leading digital marketing software but we’re even prouder of the people behind it. That’s where you come in!

Our work environment is very fast-paced and entrepreneurial, and we always do whatever it takes to delight our customers.

About the Job:

The Senior Manager of Product Marketing will be the driving force behind our product marketing initiatives shaping how our Retail Media solution is perceived in the market. The responsibilities of this role encompass the creation of the value messaging, positioning of our platform, strategy of our product and development of supporting materials that focuses on the enablement of our field teams. This role requires content proficiency to define compelling narratives, a good eye for design to ensure effective marketing collaterals, and project management competence to deliver go-to-markets.

Given the rapid expansion of the ecommerce sector, the Senior Manager of Product Marketing has the opportunity to establish a strong and strategic market presence, provided they’re ready to embrace the fast-paced startup environment. Therefore, this position requires prior experience in and a deep understanding of the Retail Media industry, digital marketing, advertising technology and its stakeholders, including brands, agencies and publishers such as Amazon, Walmart, Target, Instacart and more. Moreover, this role demands a strong willingness to collaborate cross-functionally across our global organization, to capture both internal needs and the preferences of our potential and existing customers, which serves to ensure the delivery of strategic, effective and high-quality product marketing outputs.

Duties and Responsibilities:

● Own the relationship with the Retail Media product team in supporting product releases and product adoptions

● Manage relationships up, out and down across various functions to proactively attain priority goals and establish value on behalf of Product Marketing

● Develop and manage processes to enable efficiency and effectiveness of the Skai Product Marketing team

● Create and execute go-to-market plans and strategies that help to translate technical details into benefits for our prospects, practitioners and internal stakeholders (including Product, Sales, and Customer Service teams)

● Define strong go-to-market messaging with a focus on persona development, audience refinement, topline messaging and value propositions

● Collaborate closely with internal stakeholders to establish product-market fit, and educate them on strategic messaging and tactical usage of the product marketing deliverables

● Identify key market trends and perform competitive analyses to better position Skai’s solutions in our industry

● Collaborate and support strategy development around Skai organizational positioning and holistic Skai Platform value propositions

● Develop collateral as required per project, including pitch decks, one sheets, and case studies among many other tactical needs

● Evangelize our platform and products by becoming a thought leader to build the brand through blog posts, speaking engagements and other venues

Skai Requirements:

● Excited to collaborate and work with various functional teams in many markets and time zones

● Passion and dedication to make an impact

● Ability to draw insights from marketing data and communicate results

● Desire to be the best and build one of the greatest companies in our space

● Ability to lead and mentor your team and support cross-functional teams as a thought leader and representative of product marketing

● Take innovative and entrepreneurial approach to your role

● Excellent interpersonal communication and writing skills

● Proven track-record of problem-solving in challenging and innovative environments

Position Requirements:

● 3+ years of experience in product marketing with enterprise software or digital ad technology; or a similar role within these organizations.

● 5+ years of experience within the Retail Media support roles and a deep understanding of and its stakeholders, including brands, agencies and publishers such as Amazon, Walmart, Target, Instacart and more

● Ability to work steadily and discern prioritization in a fast-paced environment

● Strong strategic thinking and ability to translate into implications and action

● Attention to detail and self-driven; knows what to do, and gets it done

● Working knowledge of the online advertising landscape – retail media, search, social and display media channels.

● Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging for the right persona

● Outstanding communication and presentation skills, both written and spoken

● Previous experience working in startup companies preferred

● Excellent interpersonal skills

● Native-level English required

● Must be open to travel up to 25% of the time

● Bachelor’s degree required; MBA – a plus

● Asana knowledge is a plus

The salary range for this position is $110,000 – $120,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

More about Us:

• The company offers best-of-breed advertising technology on the most impactful, highest-ROI media channels as well as a suite of data-driven insights, planning and measurement solutions to complement and maximize return from our solutions.
• Established in 2006, we are a thriving organization, with a unique, vibrant startup culture with an incredible track record of success and an amazing future in sight!
• We are hybrid for the long term – with a great home/ office work mix, passionate and diverse team members, and a vibrant company culture.

Join us! we’ve been looking for you!

Equal Employment Opportunity:

Skai, Inc. is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities:

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai, Inc is an E-Verify employer.

Skai