Ultimate Confetti, LLC is seeking a talented and experienced E-Commerce Marketing Manager to lead our online marketing efforts and drive growth for our e-commerce platform. As the E-Commerce Marketing Manager, you will be responsible for developing and implementing effective marketing strategies that leverage Shopify, Google PPC, and Email Marketing to maximize our online sales and brand visibility. You will collaborate with cross-functional teams to ensure the successful execution of marketing campaigns and achieve our business objectives. This is a manager-level position that requires strong leadership, strategic thinking, and in-depth knowledge of e-commerce marketing strategies and technologies.
RESPONSIBILITIES:
· Develop and execute comprehensive e-commerce marketing strategies to drive customer acquisition, retention, and revenue growth.
· Create and manage marketing budgets, allocating resources effectively across various channels to maximize ROI.
· Oversee the planning, execution, and optimization of all digital marketing campaigns, including Google PPC, email marketing, social media advertising, affiliate marketing, and SEO.
· Utilize Shopify platform capabilities to optimize the online shopping experience, enhance customer engagement, and drive conversion rates.
· Develop compelling and visually appealing marketing assets, landing pages, and product descriptions.
· Conduct market research and competitive analysis to identify trends, opportunities, and potential threats, and adjust marketing strategies accordingly.
· Track and analyze key performance metrics and provide regular reports to stakeholders, highlighting campaign performance, customer insights, and recommendations for improvement.
· Stay up to date with industry trends and emerging technologies, making recommendations for new tools or strategies to enhance marketing efforts.
· Collaborate with cross-functional teams, including management, sales, warehouse and customer support, to align marketing strategies with business objectives and ensure a consistent brand experience across all touchpoints.
· Develop strategic plan and manage day-to-day responsibilties for the Amazon marketplace, including but not limited to Amazone Sponsored Product Ad campaignes and Amazon Promotions and other online marketplaces to grow the business.
REQUIREMENTS:
· Proven experience as an Ecommerce Marketing Manager or similar role, with a track record of driving revenue growth in an e-commerce environment.
· In-depth knowledge of Shopify platform functionalities and experience managing Shopify-based e-commerce websites.
· Strong expertise in Google PPC advertising, including Google AdWords and Google Shopping campaigns, with a focus on optimizing campaign performance and ROI.
· Proficient in email marketing best practices, including segmentation, A/B testing, automation, and delivering personalized customer experiences.
· Solid understanding of SEO principles and practices, including keyword research, on-page optimization, and link-building strategies.
· Experience in working with Amazon Marketplace
· Knowledge of retail, direct to consumer or wholesales businesses.
· Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
· Strong leadership skills with the ability to effectively manage and inspire a team.
· Outstanding communication and interpersonal skills to collaborate with cross-functional teams and stakeholders at all levels.
· Results-oriented mindset with a focus on achieving goals and exceeding targets.
· Ability to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment.
Job Type: Full-time
Salary: $150,000 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Supplemental pay types:
- Commission pay
Ability to commute/relocate:
- Carrollton, TX 75006: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing (Preferred)
Work Location: In person
Ultimate Confetti.com
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