Marketing Program Manager

Role: Marketing Program Manager

Location: New York, NY (hybrid-onsite 3 days/week)

Hours: 40 hours/week

Duration: 6 months w/ potential to extend or convert

Pay Rate: $50-59/hour

Position Overview:

We are seeking a dynamic and organized Marketing Programs Manager to join our Global Campaigns team. The successful candidate will play a pivotal role in planning and executing innovative marketing campaigns, working collaboratively with internal stakeholders, external agencies, and cross-functional teams. This role offers an exciting opportunity to contribute to the development of high-impact campaigns for our startup segment within one of the world’s largest tech enterprises.

Responsibilities:

• Lead the end-to-end campaign development process, collaborating closely with the Global Campaigns team, Product Marketing, Startup Marketing, and Geo field teams.
• Manage the creation and execution of campaign calendars, ensuring alignment with campaign objectives and timelines.
• Foster and maintain productive relationships with external agencies and third-party content developers to ensure the seamless execution of campaigns.
• Oversee internal campaign communication tools, including internal campaign websites and campaign asset repositories.
• Facilitate the review and approval process for campaign briefs and content briefs, ensuring alignment with strategic goals.
• Collaborate with cross-functional teams to contribute to campaign strategy development, including creative direction, audience targeting, tactics, and channel selection.
• Partner with Product Marketing to develop compelling campaign content assets and promotional materials.
• Gather feedback from global stakeholders to optimize campaign assets and tactics, driving continuous improvement.
• Actively contribute to the evolution of the Global Campaigns strategy and development processes to enhance operational efficiency.
• Support multiple campaigns simultaneously, managing project timelines, stakeholder engagement, and creative agency interactions.
• Utilize Workfront and other project management platforms to effectively manage campaigns and ensure smooth workflows.
• Gain exposure to technology concepts, including AI/machine learning, and leverage this understanding to enhance campaign effectiveness.
• Demonstrate flexibility in working hours to accommodate global collaboration and communication.

Qualifications:

• A minimum of 3 years of experience in marketing program management or related roles.
• Exceptional organizational skills and attention to detail to effectively manage campaign calendars and project timelines.
• Strong interpersonal and communication skills to collaborate effectively with diverse teams and stakeholders.
• Familiarity with digital marketing principles and the ability to grasp technical concepts related to AI and machine learning.
• Proficiency with project management platforms, such as Workfront or similar tools (training can be provided).
• Flexibility to adapt to different time zones and work hours to accommodate global team interactions.
• A proactive attitude with a demonstrated ability to drive continuous improvement in processes and strategies.

Robert Half