Loyalty marketing has long been a key differentiator for Caesars Entertainment and our loyalty marketing programs are consistently regarded as best in class. As a Manager, Marketing Analytics in the Enterprise Analytics team, you will be responsible for overseeing the compilation of results of all customer offers, helping to ensure that loyalty programs continue to profitably influence customer behavior, while also assisting in revenue and calendar build processes. Additionally, you will have responsibility for interpreting customer segment trends and relaying your findings to Marketing Leadership. Your focus will be on two fronts:
1. To drive performance of the Analytics team so they can properly support the marketing teams in making strong, data-driven decisions
2. To interpret post-analysis results and recommend changes to marketing strategy, partnering with marketing leaders to build more effective campaigns
This is a highly visible role and relationship building is a key component to success. A strong candidate should be a highly analytical, strong communicator with some supervisory experience. The ability to run your own analyses while also guiding, training and supporting your team is a necessary skill. A degree of technical expertise (SQL, Excel, Tableau) will enable you to guide the team in the automation and continuation of existing processes, while ensuring the highest possible efficiency. Strong presentation skills, an aptitude for condensing large amounts of data into a meaningful story, and the ability to share insights & actionable recommendations in a concise & persuasive manner are critical to success.
PRIMARY RESPONSIBILITIES
[Analysis/Interpretation]
Serve as a point of contact and support for marketing teams for analysis of direct marketing offers and programs. Provide strategic insights, analyze standard reports, and conduct in-depth analysis to formulate insights into pod marketing performance, customer behaviors, and direct marketing programs. Identify opportunities for testing in direct marketing and evaluate test results. Communicate conclusions, implications, and recommendations in a concise fashion to support more effective marketing decisions.
[Stakeholder Management]
Partner with pod loyalty marketing leaders to provide analytic input to decisions and evaluation of marketing effectiveness. Develop relationships to ensure an analytic approach is taken in building proformas, revenue plans and marketing calendars. Clearly communicates findings to key stakeholders, seeks their support, and keeps them informed of changes that may impact the business.
[Prioritization/Time Management]
Must manage multiple projects and deadlines simultaneously, proactively identify opportunities to improve analysis, and maintain positive employee morale. Allocate resources and prioritize projects to balance the support of broad initiatives, recurring reports and ad-hoc analysis.
[Leadership/Mentorship]
Serve as a visible leader for the entire Enterprise Analytics department. Develop critical thinking skills among analysts and train direct reports on new software, capabilities, and analytical techniques. Leverage team members across the Analytics department to provide additional context to analyses and develop holistic approach to problem solving from team members.
REQUIREMENTS
- Very strong quantitative and analytic skills with demonstrated success in analytic roles, including (but not exclusive to) financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics.
- Demonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts
- Ability to communicate all analyses, findings, conclusions, and recommendations to relevant business, operating, and marketing constituents in the enterprise; actively assist in the implementation of accepted recommendations
- Professional experience with analytic tools and software such as SQL, Tableau, Excel, and Google
- Bachelor’s degree with 5+ years work experience
- MBA or other advanced degree preferred
QUALIFICATIONS
- Strong interpersonal, communication and consensus building skills; willing to work on developing and managing key relationships across the organization
- Able to work in a deadline oriented environment, ensuring decisions and management communication is occurring in a timely fashion
- Able to manage competing tasks from multiple stakeholders and prioritize in accordance with strategic objectives for the organization
- Strong leadership and motivational skills, and be able to successfully manage a team of intelligent, focused and career-minded individuals
Caesars Entertainment, Inc.
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