Channel Director

# We are currently looking for new talents #

Position: Channel Director – Drug and Public Sector – North America

Location: New York, USA

Job Type: Hybrid – Chicago area, New England, or NY metro area)

GENERAL SUMMARY OF POSITION

The CPG Drug and Public Sector Channel Director is a senior-level position on the North America commercial team, responsible for developing and executing strategies to drive sales and growth within the Drug and Public sector channels. This role requires strong leadership, business acumen, and an understanding of the unique dynamics and expectations of Drug and Public Sector customers. The Channel Director will work closely with cross-functional teams, including sales, marketing, product development, customer service, demand planning to ensure alignment and maximize channel performance. This position is responsible for achieving the sales and profit objectives determined annually for the channels.

Key Responsibilities:

Channel Strategy Development: Develop comprehensive channel strategies for the drug and public sector channels, considering market trends, customer needs, and competitive landscape. Identify growth opportunities, potential partnerships, and new market segments to enhance channel performance.

Sales and Revenue Generation: Drive sales and revenue growth within the drug and public sector channels by establishing and maintaining strong relationships with key accounts. Collaborate with the sales team to develop and execute effective sales strategies, promotional programs, and pricing strategies.

Key Account Management: Serve as the lead HC point of contact for key accounts within the channels. Partners with broker sales team to build and nurture strong customer relationships with key stakeholders, understand their business objectives, and proactively address their needs. Ensure customer satisfaction and drive customer loyalty.

Cross-Functional Collaboration: Collaborate with internal teams, including marketing, product development, sales operations, operations, and finance, to align channel strategies with overall business objectives. Provide insights and recommendations to support the development of products and marketing initiatives tailored to the channels.

Trade Marketing: Partners with trade marketing and marketing, to develop tactical programs that enhance brand awareness, increase household penetration and drive brand loyalty, profitably. Demonstrates an ability to apply the Category Growth Platform, and associated insights to drive share and shopper value for the retailer.

Trade Fund Management: Manage annual trade promotion funds to budgeted rate. Consistently work to lower rates, improve trade promotion impact and/or shift non-working trade spend to investments that drive better impact or improve brand awareness, household penetration and loyalty.

Business Development: The channel directors actively seek, pursues, develops, and executes new business proposals and revenue building initiatives with major existing customers that will help enhance competitive position or advantage.

Market Analysis and Forecasting: Monitor market trends, competitive activities, and shopper behavior within the channels. Conduct/initiate regular market analysis, including sales performance, market share, and customer feedback, to identify opportunities and potential risks. Utilize available retail sales and inventory as other data-driven insights to develop accurate sales forecasts and adjust strategies as needed. This position is responsible for developing and securing approval for an annual business plan for these channels.

Team Leadership: Provide leadership, guidance, and mentorship to a team of broker managers and internal supporting staff. Set clear performance expectations, conduct performance evaluations, and provide coaching and development opportunities to enhance team effectiveness.

Qualifications and Requirements:

• Bachelor’s degree in business, marketing, or a related field; MBA or other advanced degree is a plus.
• 7+ years of experience with a proven track record of success in channel management or sales leadership roles, preferably within the CPG drug and/or public sector channels.
• Strong knowledge of the CPG industry, including familiarity with all channels.
• Demonstrated success in driving revenue growth and achieving sales targets.
• Proven ability to lead without direct authority, especially as it relates to external sales agencies.
• Exceptional communication, negotiation, and relationship-building abilities.
• Analytical mindset with proficiency in sales data analysis and forecasting.
• Strategic thinking and problem-solving skills to identify opportunities and overcome challenges.
• Flexibility to travel as required to meet with customers, attend industry events, and visit regional offices.
• Intermediate skill level in Microsoft Office suite, especially Excel and Power Point.
• Ability to navigate and leverage Power BI or similar data management tools.

Note: The provided description is a general outline of the Channel Director role for the Drug and Public Sector Channel Director. Actual job responsibilities and qualifications may vary depending on the specific company, industry, and market conditions.

Additional requirements:

• Estimated travel up to 50% (sales and commercial team meetings, customer meetings, industry events, broker meetings)

Associated Behaviors and Attitudes

• Curiosity
• Agility
• Entrepreneurial Spirit
• Being results – oriented.
• Ownership of tasks

Due to high number of applications, we would like to inform you that only selected candidates will be contacted.

Confidential