At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.
Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.
We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.
The Social Media Marketing and Community Manager will be responsible for the planning and development of social media marketing and other content to foster positive sentiment and engagement for the Proactiv brand. As a strategic lead, this position will ensure that all social support of marketing and engagement initiatives deliver on the brand’s overarching strategy and KPIs. The Social Media Manager will work closely with the Creative, Digital, Customer Experience and Brand teams to help meet brand objectives.
The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and give feedback to both business owners, and internal and external stakeholders. This person has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard.
Essential Functions
Manage Social Media Marketing:
- Lead the calendar and development of best-in-class social content across all channels to drive brand awareness, engagement, and advocacy.
- Support influencer strategy by building strong relationships with consumers that dialogue with the brands on Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest.
Guide Content Creation and strategy:
- Work closely with PR and SEO agencies and brand teams to drive eyeballs and brand conversation on Proactiv channels.
- Leverage basic graphic design and copywriting skills to help develop creative content that can be leveraged across various channels (organic and paid).
- Post user generated content on brand’s owned sites and social media accounts according to brand voice and messaging strategy.
- Assist with facilitation of content creation with industry experts.
- Create a social media messaging playbook and update when needed.
Track Analytics:
- Track key social KPIs for engagement with weekly / monthly / quarterly reports to gain insights and inform future content.
- Oversee annual budget for organic content & coordinate with paid social teams.
- Utilize analytics platforms and survey competitive landscape to share insights and trends in real-time.
- Track Amazon reviews and respond in a timely manner to positive and negative reviews.
- Other duties as assigned.
Education, Knowledge, Skills, & Abilities
- Bachelor’s degree from a four-year college/university in Marketing, Business or related field required
- Three (3) or more years of social media and community management experience (agency or client side) is required
- Personal Care/Skin Care/Lifestyle experience is preferred
- Knowledge of the digital media space, ideally in beauty or personal/skin care is preferred
- Basic graphic design or copy experience preferred/ideal
- Experience with paid and/or organic social media / beauty influencers across channels such as Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, etc.
- Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (e.g. Listen First, Traackr, Curalate, Social Flow,Hoot Suite, etc).
- Excellent, clear writer with attention to detail, grammar, brand tone, and voiceStrong creative eye and a passion for current and future trends within social, digital and user generated content.
- Digital native, comfortable working in a fast moving, dynamic environment on multiple brands with multiple stakeholders and agencies.
- Ability to develop internal relationships, demonstrate a team-building attitude and gain cross-functional/peer cooperation.
- Excellent knowledge of Excel, PowerPoint and Word; comfortable presenting to all levels within the organization.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: Please, no external agencies or third parties.
Alchemee (formerly The Proactiv Company)
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