Content Coordinator

If you’re looking for an exciting role in a growth-oriented and fast-paced marketing department, this may be the place for you! Patterson Pope is continuing to grow, and we’re seeking a creative, enthusiastic and motivated Content Coordinator to join the marketing team. This position will preferably be located in Charlotte, NC but could also be located in Tampa, FL.

The Content Coordinator is an integral part of the Patterson Pope team. Under the direction of, and reporting to the Director of Marketing, the Content Coordinator is responsible for leading the strategy for and development of all marketing content for use on the website (landing pages, offers, blogs, case studies), paid ads, social posts, etc. to help our team engage with target audiences, build our brand and generate leads. Essential duties and Responsibilities include the following:

Duties and Responsibilities:

– Own content creation process – from KW research, managing external writers, editing, webpage SEO, content forecast and analysis – for all digital channels (website, email marketing, social, paid ads) – all with the purpose of education, SEO and lead generation.

– Coordinate and implement digital content strategy for the company digital channels, while reviewing and creating regular analytic reports to assess audience engagement.

– Ensure all content meets our editorial standards and creates a positive customer experience.

– Help improve digital processes to ensure efficiency and content quality that meets standards and requirements across all platforms.

– Provide insight into digital marketing trends and opportunities to better serve targeted audiences.

– Collaborate with the marketing team and external writers to ensure digital brand alignment is consistent with company goals and strategies.

– Provide insight into digital marketing trends and opportunities to better serve targeted audiences.

– Gather ideas and stories across business units and all vertical markets to develop content for channels.

– Assist in creating and implementing social media content and strategy to increase followers and engagement on social media platforms such as Instagram, LinkedIn, Facebook, Pinterest and TikTok.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

– 2+ years of relevant professional experience and a solid knowledge of social media and digital content creation ( 3-5 years preferred.)

– Bachelor’s degree in English, Communications, Journalism, Marketing or related field (preferred).

– Excellent strategy, writing, editing, time management and organizational skills.

– A team player mentality with the ability to build strong cross-business relationships.

– Self-motivation, demonstrating initiative with proven flexibility, adaptability and reliability.

– Ability to work in a fast-paced environment, meeting regular deadlines.

– Ability to work independently as well as in a team environment.

– Reliable and dependable with a positive attitude and a willingness to learn.

– WordPress, HubSpot, or other content management system experience is a plus.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. We are a drug-free workplace.
Patterson Pope