PROGRAM MANAGER, MEDIA RELATIONS

Please apply directly to the DPS website from a laptop/computer:

https://ltmwebprod01.dpsk12.org/ltmprod/xmlhttp/shorturl.do?key=I65

COMMUNICATIONS

Traditional 235 work days per year

FTE: 1.0

Salary Range: $72,137 – $86,564

Essential Functions and Objectives:

Reporting directly to the Director of External Communications, the Program Manager, Media Relations will have a wide range of duties requiring independent judgment and action, including managing all facets of media relations for Denver Public Schools.

– Supporting the Director with public-facing communications and messaging, including both proactive and crisis communication.

– Following AP style to manage all facets of media relations, including the writing of news releases, official statements and letters to the editor. Preparing and holding press conferences and public relations events and responding to daily media inquiries.

– Serving as secondary spokesperson for the district to deliver succinct, clear statements and on-air interviews.

– Providing 24/7 crisis communications support and being on-call with the media phone on a bi-weekly rotation.

– Preparing staff and senior leadership for media interviews.

– Establishing and maintaining a close working relationship with newspaper, radio and television news media groups to ensure balanced, accurate coverage of the district.

– Creating engaging news releases, official statements and proactive news pitches to major national and local media outlets to ensure weekly news coverage of the district.

– Supporting schools and departments with media strategy, promotion of their events and programs along with crisis management and the creation of letters to deliver sensitive content to families.

– Managing district reputation through media strategy and creation of positive news stories and issue management.

– Writing homepage articles.

– Coordinating crisis communications during emergencies, working as part of the Joint Information Center with others in the district’s incident command structure to disseminate accurate information in a timely fashion.

– Participating in a variety of special projects.

– Maintaining up-to-date media contact lists.

– Performing all other duties as required or assigned.

Knowledge, Experience & Other Qualifications:

– Three (3) plus years of management responsibility.

– Five (5) plus years of related experience.

– Knowledge of program management best practices.

– Work style that yields high results when working independently or as part of a team.

– Ability to foster effective relationships with district staff, schools, and external partners.

– Ability to prioritize multiple projects.

– Ability to develop, plan, and implement short- and long-range goals, establish priorities, and organize resources.

– Ability to multi-task without compromising integrity or fidelity.

– Experience and proficiency with Google Suite.

– Effectively handle multiple demands and competing deadlines.

– Inspired, visionary who can foster/generate excitement, buy-in and understanding with colleagues and employees outside of the team.

– High degree of integrity in handling confidential information.

– Fluent in Spanish a plus.

Education Requirements:

– Bachelor’s Degree (preferred).

Additional Information:

– Work Year Calendars (including accrued time off): https://thecommons.dpsk12.org/Page/1129

– Benefits (including DPS contributions): https://thecommons.dpsk12.org/Page/1397

– Compensation Structures: https://thecommons.dpsk12.org/Page/244

– Employee must live and work with a permanent home address in Colorado while working for Denver Public Schools

About Denver Public Schools:

Denver Public Schools is committed to meeting the educational needs of every student with great schools in every neighborhood. Our goal is to provide every child in Denver with rigorous, enriching

educational opportunities from preschool through high school graduation. DPS, comprised of nearly 200 schools including traditional, magnet, charter and alternative pathways schools, with an enrollment of more than 90,000 students.

DPS has become the fastest-growing school district in the country in terms of enrollment and the fastest-growing large school district in the state in terms of student academic growth. Learn more at dpsk12.org.

Denver Public Schools is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, age, disability, or any other status protected by law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.

Denver Public Schools