Referral and Loyalty Marketing Manager

About byte.

We are an ambitious team that’s transforming the way people achieve a beautiful, more confident smile. No longer do you have to step inside the orthodontist office to create the smile of your dreams. With a click of a button, you are on the road to making those dreams a reality. Our doctor-directed, at-home system makes it easy, safe and affordable for everyone.

We also believe that a job should do more than pay the bills. It should fill you with a sense of purpose. The kind you feel when you’re a part of something BIG.

Interested? Let’s talk.

Byte is looking for an experienced Referral & Loyalty Marketing Manager to join the Marketing team to develop, implement, and manage a comprehensive referral & loyalty program that will engage customers, increase sales & referrals, and build brand loyalty.

You will work cross-functionally to define program objectives, design & execute innovative campaigns, and analyze customer behavior data to improve the program continuously. Your goal will be to drive customer retention and increase customer lifetime value through referral & loyalty program initiatives.

In this role, you will work closely with marketing, sales, customer service, and analytics teams to create campaigns and promotions that excite customers and keep them returning for more. You will own email and SMS marketing efforts related to loyalty initiatives and constantly analyze customer data to identify program optimization and growth opportunities.

Key Responsibilities

• Develop and execute a comprehensive referral & loyalty program strategy that aligns with company goals and objectives
• Collaborate with cross-functional teams to create engaging referral & loyalty campaigns and promotions that increase customer retention and lifetime value
• Own email and SMS marketing efforts related to referral & loyalty initiatives, crafting messages that resonate with customers, drive sales and referrals
• Analyze customer data and behavior to identify opportunities for program optimization and growth and use your findings to improve the program continuously
• Manage the implementation and ongoing maintenance of the loyalty program, including program rules, point systems, rewards and referrals
• Monitor program performance and report on key metrics, providing recommendations for program improvement as needed
• Build and maintain the program financial model, forecasting and goal setting to exceed Company goals
• Work with customer service teams to ensure a seamless customer experience and handle any customer inquiries or issues related to the referral & loyalty program
• Maintain a comprehensive referral & loyalty marketing calendar to ensure all campaigns and programs are executed on time and within budget
• Stay up to date with industry trends and best practices in loyalty marketing, implementing new strategies and tactics as appropriate

Requirements and Qualifications

• Bachelor’s degree in marketing, business administration, or a related field
• At least 3 years of experience in loyalty marketing or related field
• Experience working with global teams a plus
• Familiarity with loyalty program software platforms and the ability to oversee program implementation and maintenance. Experience with Yotpo preferred
• Proven track record of working with product and engineering teams to build and scale referral & loyalty programs
• Strong knowledge of email marketing best practices and strategies, including segmentation, A/B testing, and email automation. Experience with Salesforce Marketing Cloud preferred
• Experience with SMS marketing and understanding how to use this channel to engage customers and drive loyalty effectively. Experience with Attentive Mobile preferred
• Knowledge of digital marketing channels, including paid search, paid social media, and display advertising
• Knowledge of data analytics and the ability to analyze customer behavior data to drive program optimization and growth
• Proficiency with MS Office Suite (Excel, PowerPoint, Word)
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders

Perks

• Competitive base pay
• Health, vision, and FREE dental plan
• Generous Paid Time Off and (11) Paid Holidays a year
• Matching 401(k) program
• Employee Stock Purchase Program
• Paid Parental Leave
• Tuition Reimbursement
• Awesome aligner and whitening benefits for you and your family
• A variety of personal assistance programs to help enrich your life in and out of the office

byte®