Director of Product Management, Paid Search (SEM)

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

About the Team

Growth Marketing (GM) organization is responsible for enabling all things related to sustainable and efficient marketing traffic, conversion, retention, and growth at Coupang. We are one of the largest performance advertisers in the World and have invested in a full funnel marketing tech stack powered through 9+ platforms across areas. Growth Product is the product management arm of Growth Marketing and is supported by dedicated Growth Engineering, Data Science and Analytics team with in the larger GM org.

Role Overview

Search Engine Marketing (SEM) is one of key channel for Growth Marketing to bring high intent traffic to Coupang. This role will require deep ML expertise to optimize bidding, creatives, content and landing page for better conversion of SEM traffic. This role will also be responsible to fully automate bid management that leverages ML to optimize our marketing budget and augment capabilities of inhouse built keywork generation, management, and bidding system. The right candidate will possess a strong product management background, rich background in SEM product and tooling and will have demonstrated experience leading medium to large products and projects and will have a well-rounded background partnering with business, engineering, and ML teams. This role will require collaborating closely with Data Science to build, continuously validate, and evolve optimization algorithms. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means you are hands-on and not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in and get the job done.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, Business, Management, Marketing and Information Services or related quantitative fields
• 7+ years of product management or program management experience in Ad Tech industry with 3+ year experience in building products related to SEM.
• Deep understanding of ML for optimization across the lifecycle of bidding management for SEM.
• Ability to work with engineers about technical design tradeoffs including platforms, frameworks, scalability, and performance.
• Ability to lead, influence, communicate and work across organization.
• Domain expertise in building SEM products/services serving multi-million-dollar (10 Mn USD+) budget.
• Experience of building a ML driven bid management offering is a plus.
• Excellent analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
• Excellent leadership and communication (written and verbal) skills to drive recommendations, articulate tradeoffs and communicate plans to senior executives.

Pay & Benefits

Our compensation reflects the cost of labor across several US geographic markets. At Coupang, your base pay is one part of your total compensation. The base pay for this position ranges from $200,000/year in our lowest geographic market to $265,000/year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

General Description of All Benefits

• Medical/Dental/Vision/Life, AD&D insurance
• Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
• Long-term/Short-term Disability
• Employee Assistance Program (EAP) program
• 401K Plan with Company Match
• 18-21 days of the Paid Time Off (PTO) a year based on the tenure
• 12 Public Holidays
• Paid Parental leave
• Pre-tax commuter benefits
• MTV – [Free] Electric Car Charging Station

General Description of Other Compensation

“Other Compensation” includes, but is not limited to bonuses, equity, or other forms of compensation that would be offered to the hired applicant in addition to their established salary range or wage scale.

• Coupang is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race (including traits historically associated with race, including but not limited to hair texture and protective hair styles), color, religion, religious creed (including religious dress and grooming practices), sex or gender (including pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy, childbirth or breastfeeding), gender identity, gender expression, sexual orientation, ,ancestry, national origin (including language use restrictions), age (40 and over), physical or mental disability, medical condition, genetic information, HIV/AIDS or Hepatitis C status, family status (including but not limited to marital or domestic partnership status), military or veteran status, use of a trained dog guide or service animal, political activities or affiliations, ancestry, citizenship, family and medical leave status, status as a victim of any violent crime, or any other characteristic or class protected by the laws or regulations in the locations where we operate. Coupang is also committed to providing a safe work environment for its employees and its consumers. As a condition of employment, Coupang requires employees to be fully vaccinated against Covid-19, subject to legally required accommodations. If you need assistance and/or a reasonable accommodation in the application of recruiting process due to a disability, please contact us at [email protected].

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