The Manager, eCommerce, is responsible for overseeing the implementation and execution of SHRM’s eCommerce strategy. This role requires a seasoned professional with experience in Adobe Commerce or Magento, who will lead a team focused on optimizing the SHRMStore’s functionality and performance. The Manager, eCommerce will collaborate cross-functionally to drive all aspects of the eCommerce business, with a strong emphasis on enhancing the customer experience, increasing product visibility, and maximizing revenue. The ideal candidate should possess project management skills, a deep understanding of eCommerce and digital platforms, and a solid knowledge of data analytics.
Responsibilities
- Strategy Development: Collaborate with the senior leadership team to develop and implement SHRM’s eCommerce strategy, aligning it with the organization’s overall goals and objectives.
- Team Leadership: Lead and manage a team responsible for executing the eCommerce strategy, ensuring team members have clear goals, resources, and support to achieve objectives.
- SHRMStore Optimization: Continuously analyze and improve the functionality and performance of the SHRMStore, leveraging Adobe Commerce or Magento to enhance the online shopping experience and increase conversion rates.
- Cross-Functional Collaboration: Work closely with other teams, including Marketing, Product Management, IT, and Customer Service, to align eCommerce initiatives with broader organizational objectives and drive seamless integration.
- Customer Experience Enhancement: Implement strategies and initiatives to improve the customer journey, including website navigation, search functionality, product recommendations, and personalized content.
- Revenue Generation: Develop and execute revenue growth strategies, including pricing optimization, promotional campaigns, and cross-selling opportunities, to maximize sales and meet revenue targets.
- Data Analysis: Utilize data analytics tools and platforms to gather insights, monitor key performance indicators (KPIs), identify trends, and make data-driven decisions to improve eCommerce performance.
- Budgeting & Planning: Develop and manage the full profit and loss for SHRM’s eCommerce business, in partnership with the Director.
- Project Management: Manage eCommerce projects from initiation to completion, ensuring adherence to timelines, budgets, and quality standards, while effectively coordinating resources and stakeholders.
- Training and Governance: Develop business processes ensuring high levels of quality, efficiency, and responsiveness; create and maintain eCommerce standard operating procedures (SOPs) and training resources and facilitate training for product owners across SHRM.
- Industry Knowledge: Stay updated on the latest eCommerce trends, best practices, and emerging technologies, and proactively apply this knowledge to enhance SHRM’s eCommerce capabilities.
Education & Work Requirements
- Bachelor’s degree in business, Marketing, or a related field (advanced degree preferred), or extensive experience with similar eCommerce responsibilities.
- Minimum of 3 years of experience in eCommerce management or a similar role.
- Proven experience with any major eCommerce platform such as Demandware, ATG, WebSphere Commerce, Magento or similar tool required, including setup, configuration, and customization. Adobe/Magento Commerce cloud preferred.
- Experience with NetSuite preferred.
- Experience working with major team collaboration or equivalent project management tools such as Confluence, JIRA, or MS Project.
- Experience in business-to-business (B2B) and business-to-consumer (B2C) digital commerce.
- Experience driving decisions using web analytics, online consumer insights, and behavioral trends.
- Proven success in developing and managing project plans, managing ongoing risks and issues, driving, and managing project scope, and providing executive level status updates.
- Demonstrated success serving as liaison between business units and technology teams.
Certifications
- PMP certification preferred.
- SCRUM certification a plus.
Knowledge, Skills & Abilities
- Strong understanding of eCommerce and digital platforms, including website design, customer experience, and conversion rate optimization (CRO).
- Proficiency in project management methodologies and tools, with a track record of successfully managing multiple projects simultaneously.
- Excellent organizational and project management skills, including time management, attention to detail, multitasking, and prioritization.
- Data-driven mindset with a solid understanding of data analytics and reporting tools to measure performance, identify trends, and drive improvements.
- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Strong communication and collaboration abilities, with the capacity to work effectively across cross-functional teams and stakeholders.
- Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Skill in developing and delivering organizational-level training.
- Strong understanding of development life cycles, testing, implementation, systems administration, and post-implementation support processes.
- Working knowledge of digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies.
- Working knowledge of industry standards such as responsive websites, search engine optimizations and web compliance guidelines preferred.
- Familiarity with the HR industry or membership-based organizations is a plus.
Work environment
- Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.
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