Our client is looking for a Product Manager to join the Product Adoption team. This will be a 6 month contract opportunity, and will be hybrid in Seattle. Onsite 1 day per week.
What you’ll do
The Product Marketing team is looking for a Product Adoption Manager to strategize and execute on one of our client’s key initiatives – increasing adoption and use across our client’s entire suite of solutions and features. In this role, you will build the adoption strategy for a set of core features and solutions, and develop a multi-channel adoption experience that enables customers to easily use and expand their use of our eSignature product. You will have a deep understanding of the product experience and partner closely with product, product experience (UX), marketing, data science, and customer success to deliver a measurable, impactful, cohesive and frictionless adoption experience. You will mobilize resources across the organization to build in-product, email, & other channel experiences to help users quickly adopt our expanded feature set. This role will require strategic thinking, creativity, data-driven curiosity and ability to work across all levels of the organization to champion and influence the adoption strategy.
Responsibilities
● Gain and document a deep understanding of the feature experience including identifying customer’s needs to adopt and points of friction through journey mapping, data analysis, product research and interviews.
● Partner with the product team to inform the product road map and experiences that allow customers to easily adopt the product solutions.
● Define and leverage product usage and behavior data to mobilize resources to build personalized, multi-channel engagements both in and out of product to help customers onboard and use our client’s solutions and features
● Drive supporting content creation for customers on product features guiding them how to use the feature set as part of their workstream to deliver their key business outcomes.
● Measure and report on program impact
● Present to cross-functional partners and leadership team on adoption program and trends
What you Bring
● 5-7 years experience in B2B marketing or experience, preferably at a technology or software company with direct experience building marketing strategies that yield successful results
● Strong understanding of effective marketing channels, both online and offline
● Excellence in building cross-functional relationships, with a proven ability to influence across all levels of the organization including executive leadership.
● Metric-driven mindset with strong analytical skills and a passion for data-driven decision-making
● Organized, detail-oriented and proactive “self-starter” with ability to multi-task and prioritize in a fast-paced and dynamic work environment
● Excellent verbal and communication skills
● Bachelor’s Degree
Robert Half
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