Position Summary
Reporting to the VP of Sales, as the E-Commerce Manager you will help develop, lead, and execute the digital strategy that leads core brands through the fast-evolving e-commerce space. You will apply a general management mindset to expand, maximize, and optimize online sales for consumer brands via leading omnichannel and pure-play digital retailers (like Amazon, Wayfair, Target & Walmart), as well as major home decor chains. This includes the development and execution of sales and marketing strategies that deliver profitable topline growth, management of buyer relationships, joint business planning, retailer media and trade promotion management, and full-funnel analytics. The position requires a leader with deep understanding of e-commerce sales and marketing, particularly in the ever-changing retailer media landscape, and who is well-versed in both 1P and 3P models to ensure our strategy is cutting edge, our tactics are ahead of the algorithm, our media is break thru and efficient, and we’re achieving growth goals while building toward our company vision.
If you are a high energy, growth minded and self-driven individual, we would like to talk with you.
Essential Job Functions
Drive Sales
- Lead AOP planning for the Pure Play channel, delivering annual, quarterly, and monthly growth and profitability goals for the Pure Play business, which ladder up to overall company goals.
- Drive profitable volume growth by developing, collaborating, and executing e-commerce sales & marketing strategies/plans for Pure Play retailer partners like Amazon, Wayfair, Overstock, Build.com, etc.
- Monitor and recap monthly for Leadership team assigned customers trend lines including sales projections, budget management, and concerns to address.
Customer Management
- Lead relationship with Pure Play 1P account buyers, ensuring that Real Flame®, Inc. is seen as the leading brand partner in fire features.
- Directly manage the Wayfair business and all other 1P Pure Play eCommerce accounts where Real Flame®, Inc. currently sells its portfolio.
- Lead JBPs, line reviews, and all other Pure Play customer touchpoints.
- Represent the Real Flame® brand by attending trade shows and promoting products.
Digital Shelf
- Ensure all SKUs are Page 1 ranked, with best-in-class PDP scores, ratings and reviews, and A+ content.
- Lead all online retailer media plans and help drive brand-aligned integration of retailer media to ensure flawless execution of programs through strong project management, creative briefing and scorecards against established goals outlined in the brief.
- Bring thought leadership and optimal assortment for online space, including but not limited to Amazon and other Pure play customers.
Strategic Thinking
- Be the Voice of the Customer in the Real Flame® strategic planning process.
- Develop and execute strategy and lead go-to-market plan to enter new Pure Play eCommerce 1P and/or 3P accounts where Real Flame®, Inc. is not currently distributed.
- Develop and manage on-platform test & learns to enhance sales and market share leadership with measurable and actionable KPI/ROAS models to scale winners.
Collaboration
- Collaborate with retailer partners and internal stakeholders and partners to lead development and implementation of Always On Performance Marketing strategies and plans to deliver business objectives.
- Partner with cross functional teams to meet/exceed eCommerce growth plan and corporate profitability standards, ensuring right mix of media that is optimized to meet the sales targets
- Serve as liaison between Customer and Merchandising Team to ensure Omni-Channel programming delivers both Company and Customer objectives.
- Complete special projects as tasked by the assigned customers and Leadership team.
- Work cross-functionally:
- as the voice of the customer in development of digital shelf content, ensuring fit for-shopper/platform creative is deployed on PDPs, on brand pages, and in the retailer’s media network.
- with Operations, Distribution, Customer Service, and Finance teams on S&OP, fulfillment, chargebacks, and compliance requests.
Data Analytics
- Leveraging shopper insights to provide insights-based rationale for plans
- Bring a rigorous, quantitative mindset to not only reporting on, but understanding results – and a bias toward action in interpreting and responding
- Partner with third-party data vendors to identify and apply solutions as needed.
- Continually leverage insights, sales data, and real-time performance metrics to optimize product portfolio mix, media mix, spend levels, and promotional trade offer depth/frequency to maximize ROI
- Create best-in-class eComm analytics reports, working directly with your Retailer.com counterpart to ensure cohesive and actionable business insights are shared across the organization with data integrity.
Requirements
- Bachelor’s degree required
- Minimum 5 years’ experience in dedicated e-commerce experience required
- Supplier or retailer experience in 1P and 3P consumer marketplaces
- Hybrid work schedule
- 15% of travel required to support business collaboration and assigned customers.
- Deep functional experience in PDP and brand store optimization
- Expertise in retail media networks, specifically Amazon, Wayfair, Walmart, and Target
- Strong financial, analytical & critical thinking acumen while also being strategically agile
- Excellent communication, presentation, and interpersonal skills; demonstrated experience working effectively with all levels of management and team members
- Ability to influence others and move towards a common vision and/or goal
- Strong knowledge of digital measurement tools, with a clear perspective on ROAS and attribution modeling in digital media.
Preferred
- Additional sales experience working with Brick & Mortar and Omni Channel retailers.
- Wholesale to retail sales experience.
- Expertise in retailer media and building omnichannel experiences
- Experience building strategy and execution across different platforms
Our Benefits Include
- Competitive salary + annual performance bonuses
- Medical, dental and vision insurance
- STD, LTD, Life Insurance
- 401K plan with company match
- Paid time off and 8 paid holidays
Company Overview
Real Flame® is a market-leading fire feature manufacturer with prominent, growing brands that specialize in enhancing the comfort and livability of indoor & outdoor spaces. Our products include indoor electric fireplaces, outdoor fire tables, wood-burning fire pits, patio furniture and accessories. We sell across North America through outdoor independent retailers, on-line home décor & DIY partners, and high-end specialty retailers. We are a fast-growing business and a leader in the industry. Founded over 25 years ago, Real Flame® products can now be found in hundreds of thousands of homes across North America.
Real Flame®
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