Director of Marketing & E-commerce
About RAYMOND WEIL:
RAYMOND WEIL is a well-known and well-established global brand who has been operating in the Swiss watch industry for over 45 years. The Geneva-based brand belongs to a small circle of Swiss watchmakers and is still operated in family hands. RAYMOND WEIL is built upon the core values of family, creativity and craftsmanship.
Description:
As the Director of Marketing & E-commerce for RAYMOND WEIL, you will oversee the full funnel marketing strategy and brand management in the US market.Â
The primary responsibilities include: leading and managing the Company’s digital marketing initiatives (paid search, paid social, affiliates, display), setting marketing budgets and campaign calendars, overseeing email marketing, management of co-op advertising, control the US web experience, and conducting C-suite analytics reports for the larger team.
The Director of Marketing & E-commerce will be accountable for keeping a consistent brand voice to Swiss headquarters while tailoring programs to fit the shopping behaviors of the US market. This role will manage a team of two within the NYC office and will work closely with global headquarters.
This position will be full-time in office – located in New York, NY.
Job Responsibilities:
- Set marketing campaign budgets by channel based on US Market’s projected revenue goals.
- Determine Key Performance Indicators (KPIs) for campaign performance and website vitals. Measure and optimize channels based on these set benchmark goals.
- Develop marketing strategies and calendar based on key product launches, historical e-commerce sales and industry trends.
·      Manage digital agencies for paid search and paid social; includes daily reports, weekly calls, and moderate larger monthly meetings.
- Oversee all online marketing campaigns and planning including social media advertising, email marketing, performance display, branding display, and affiliate.
·      Direct offline marketing campaigns including regional Co-op advertising, US event management, direct mail, PR and influencer outreach, GWP promotions, branded partnerships, showroom marketing and management.
·      Communicate with local sales team to tailor US marketing efforts based on the wholesale market input.
·      Manage the duties of the Marketing Specialist to set the email calendar, revise campaign flows, segment audiences and track email marketing performance / trends.
·      Champion the US website User Experience (UX); ensure that the path to purchase is clear and frictionless.
·      Work directly with global headquarters to improve the website back-end, create new landing pages and content, swap out homepage creative, and ensure timely uploads of product SKUs.
·      Responsible for .us website maintenance including SEO, speed optimizations, plugin updates, data feeds and data precision through the implementation of marketing pixels.
·      Pull and analyze campaign and web analytics from both first and second-party data sources; including: Google 360, WordPress, Klaviyo, Meta Business Suite, etc.
·      Identify customer touchpoints and ecommerce LTV. Develop both prospecting and retention tactics based on the customer journey and path to purchase data.
- Provide weekly dashboards to the global team. Create in-depth monthly wrap up reports based on the performance of marketing campaigns, creative and web sales.
- Generate detailed creative briefs for headquarters to gather all the assets and crops needed for website, email, paid and organic channels.
- Set and manage the quarterly calendars and projects of the e-commerce team. Help them grow and identify areas of opportunities within each of their roles.
- Champion luxury story-telling and maintain a consistent brand message throughout all platforms.
- Become a recognized expert on your designated channels; stay informed on industry trends, beta releases, and platform modifications.
Job Requirements: Â
Who You Are:
·      Have a Bachelor’s degree in marketing or business.
- Possess 5+ years of experience in growth-centric roles, with a special emphasis on performance marketing; Direct-to-Consumer (DTC) goods or luxury brand.
- Â You identify as being extremely analytical, inspired not just by the numbers but the learnings that can be applied from the data.
·      You have direct working experience with the following platforms: Google Suite, Meta Business Suite, SEM Rush, WordPress, Klaviyo, and more.
- You are a proactive individual with a goal-oriented approach. You flourish aiding cross-channel platform strategic campaigns.Â
- You are an exceptional communicator capable of simplifying complex business ideas to deliver powerful messages to target audiences.
- Proficient in Microsoft Office (Outlook, Word, Excel & Powerpoint) with an ability to learn company specific programs and software.
- You understand luxury design aesthetics and clean website layouts. Proficiency in Adobe suite and other design tools is a plus.
- Organized, accurate, and able to monitor team’s work for quality.
- Nimble with shifting priorities and deadlines. Able to quickly react and pivot strategies when needed.
Exhibit excellent leadership skills; you continually inspire, motivate and learn from the US team.
This position will be full-time in office – located in New York, NY.
The Salary Range for this position is: $95K -$100K
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RAYMOND WEIL
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