Director, Digital Product Management

AAA is hiring for a Director of Digital Product Management to join our team! This position is responsible for driving strategic and operational value across all AAA Club Alliance (ACA) business and service lines by identifying, incorporating and optimizing the use of digital technologies, applications, platforms and data. This Director will be responsible for leading, mentoring and managing a product, UX, testing, and content team to provide the highest level of business and service line outcomes.

This is a new position that offers an excellent opportunity for the selected individual to contribute to the everyday impact of a mid-cap company. The Digital team is accountable for administering the digital channel and empowering the enterprise functions, distribution channels, and business lines with digital technology and data. Currently, the team is embarking on a transformative journey, by adding new positions, establishing procedures, and investing in technology. This position will work with a team of skilled and motivated professionals dedicated to success, who are guided by an experienced Digital leader with over 20 years of experience transforming companies in a variety of industries.

At AAA, your success is our success. What we can offer you:

• A competitive salary commensurate with experience
• Annual Bonus + Annual Merit Increase Eligibility
• Hybrid schedule available
• Comprehensive health benefits package
• 3+ weeks of paid time off accrued during your first year
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

What You’ll Do:

• Align with key business stakeholders on digital product/solution requirements and desired benefits/outcomes. Develop clear understanding of user journeys/needs and feature/function trade-offs to achieve maximum benefits at each stage of product/solution release.
• Define and manage overall product/solution go-to-market approach, roadmap and budget/investment needs and adapt as needed to meet changing business/market requirements.
• Lead/oversee agile product/solution delivery approach with cross-functional teams to launch and execute key strategic digital products/solutions in accordance with the applicable program and project governance guidelines, policies and practices.
• Support and oversee requirements gathering, process mapping/design, conceptual design, business case development, validation, testing, documentation, training and deployment of digital solutions.
• Oversee product managers in preparing program level analysis and reporting of financials, resource utilization, risk, change management, unplanned work, etc. Highlight issues, conflicts, slippages, key milestone movements, etc. Compare planned versus actual/forecasted.
• Drive adoption of agile principles to enable teams to deliver and manage products, services and capabilities across their life cycles. Help establish an environment of agile thinking amongst stakeholders and transition projects using waterfall or other delivery methods to agile where applicable.
• Leads the strategy and planning of the SaMtech Stack [sales and marketing], coordinating with IT and Digital Production teams.
• Collaborates with the head of Innovation to identify adjacent and diversified digital product opportunities for the enterprise, business lines and channels.
• Responsible for the strategy, development and management of B2C and B2B mobile applications.
• Directs the creation of product roadmaps that support the goals and strategy of the business and reflects market intelligence, user-testing and customer needs. Aggressively identifies opportunities for improvement and incorporates new product features on an on-going basis.
• Leads teams that include UX design, product management, testing and content to successfully release digital products and enhancements on time and within budget.
• Manages the development of content used within digital properties, coordinating with marketing and other digital teams.
• Works with internal customers, AAA National, and external partners to lead the development, implementation and updating of digital products.
• Leads the A/B testing capabilities including processes and people to ensure an ongoing environment of testing and optimization.
• Creates and maintains Digital Policies and Procedures. Ensures compliance with organizational policies, procedures and standards; promotes and practices Shared Values.
• Establishes and monitors functional budget and expense goals that are consistent with company objectives.

Minimum Qualifications:

• Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Engineering or related field or equivalent. Advanced degree in Business Administration is a plus.
• 10+ years of product leadership/management experience on digital products and/or technology-driven solutions with 8+ years supervisory or leadership experience
• Deep understanding of product management principles, techniques, and product development methodologies (e.g., lean, agile, kanban). Knowledge of industry “best practices” related to digital and data solutions
• Ability to drive change, interact and build effective working relationships at all levels of the organization
• Excellent strategy formulation, planning, presentation, and analytical skills
• Ability to gather, sort and analyze data and develop logical conclusions; critical thinking skills
• Excellent project, budget, and time management skills
• Ability to effectively manage a variety of projects and tasks requiring significant interaction with others outside the department
• A comprehensive understanding of marketing discipline including, principles and functions, as well as consumer research and methodologies for quantifying results
• Flexibility to quickly adapt priorities and resources to ever-changing internal and external conditions

AAA Club Alliance (ACA) is an equal opportunity employer.

Our investment in Diversity, Equity, and Inclusion:

At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color, gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.

AAA Club Alliance