Position Overview:
Must be based in NYC Area
The Senior Manager, E-commerce Analytics is responsible for providing data insights to guide the strategic evolution of the Premium Segment websites: AnnTaylor.com, LOFT.com. As the lead of the analytics team, this person is responsible for successfully and strategically managing the core digital analytics platforms that provide the data and insights that help us understand our customers’ behavior and read and optimize our business online. This role will support key crossfunctional business resources in the areas of product management, optimization & testing, user experience and digital marketing and merchandising by providing the data access, reporting and insights each function requires to understand our clients and business daily, solve problems and inform the key programs, features and enhancements that will delight our clients and meet our company’s strategic goals.
The ideal candidate will have a strong background in data analytics, digital marketing and ecommerce performance. This position requires partnership and constant, excellent communication with business leaders and cross-functional partners throughout the organization. This role is expected to leverage digital analytics best practices and apply a deep understanding of retail business process and metrics and related analytics platforms to drive customer engagement, conversion, and revenue.
Responsibilities
Site Performance Monitoring & Analysis
- Collaborate with core business teams to track and analyze daily website performance trends and provide additive insights to support strategic conversations
- Support and evolve detailed marketing and merchandising reporting tracks to ensure teams have access to and understanding of key reporting and metrics
- Support weekly and monthly reporting: customer behavioral analysis, conversion funnels analysis, and engagement analysis to improve digital marketing channel &
- merchandising strategies.
- Proactively identify abnormal site behavior or data trends that indicate a risk to revenue to inform and prioritize solutions
Support Site Testing, Personalization and Roadmap Delivery
- Partner with the optimization team to support site testing and conversion rate optimization initiatives
- Deeply investigate and document customer behavior and feature efficacy in specific areas of the site to inform product roadmap
- Collaborate with product management counterparts to develop plans to project value and measure the impact of key features and functionalities introduced to improved site experience and drive business
- Enable and drive the effective analysis of customer journeys to further inform business and feature opportunities
- Lead stakeholders in all functions to consider and adopt new ways of thinking, reporting and drive analytics feature adoption to further promote and enable customer-centric, data-driven decision-making organizationally
Reporting Best Practices and Scale
- Manage analytic platform vendor partner relationships and contracts ensuring effective and strategic business collaboration, issue escalation and remediation and proactive maintenance and evolution of digital analytics products and offerings
- Manage web analytics team, ensuring effective delivery against objectives and personnel development
- Document and maintain reporting knowledgebase and automate processes to ensure reports and dashboards are effective and accessible to business at large
- Identify, develop and launch enhancements to analytics tools to continue to drive evolution of overall reporting capabilities
- Create solution design, data layer requirements, and tagging specifications to implement analytics in Launch. Constantly assess and audit the current state of Adobe Analytics implementation and develop remediation plans. Perform data quality evaluation, QA tags, identify data collection issues, suggest improvements, and implement fixes.
- Employ an owner’s mindset, endeavoring to provide scalable, best in class reporting process, insights and program and product evolution of the analytics toolset
- Routinely assess competitive landscape and analytics and data technology advancements to identify best practices, emerging trends, and innovation opportunities
Requirements
- BA/BS degree required, focus in a quantitative field of study preferred
- 6+ years of experience with web/mobile analytics reporting and analysis required
- Advanced proficiency in Adobe Analytics, Google Analytics or related platforms required
- Advanced proficiency in digital behavioral analytics tools such as Contentsquare, Quantum Metric, Fullstory preferred
- Technical understanding of tag management systems, site tagging and datalayer infrastructure relationships to support program enhancements and evolution required
- Data interpretation and narrative building and presentation skills
- Proven track record of excellent stakeholder management across levels and functions in a highly matrixed crosschannel environment preferred
- Strong analytical background, with a focus on both strategy and execution.
- Capable of translating business intelligence metrics into actionable reports and analysis.
- Experience in defining metrics and KPIs, visualizing and presenting results, and tying insights back into business strategies and goals.
- Proactive and highly organized self-starter, with the ability to handle multiple requests simultaneously.
- Strong management skills: proven ability to understand business problems, develop effective solutions and communicate results.
The target salary for this role is $125,000 – $145,000.
Actual compensation within that range is influenced by a wide array of factors including, but not limited to, skill set, level of experience, and other job-related factors.
ANN INC (Ann Taylor | LOFT | Lou & Grey)
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