The Associate Director of Digital Media will play a key role in the promotion of live events and Broadway productions through digital channels. A successful candidate will have a deep understanding of digital marketing and be able to develop and execute effective campaigns to drive ticket sales and audience engagement.
All candidates must currently live within NYC area to be on site 3 days a week.
JOB RESPONSIBILITIES
- Develop and implement digital marketing campaigns to promote live events and Broadway productions across various digital media channels, including social media, email marketing, paid search, display advertising, and video advertising
- Manage media buys and optimize campaigns to achieve maximum return on investment
- Manage the production of digital assets, including videos, graphics, and ad copy, to ensure they are engaging and on-brand
- Collaborate with the Director of Digital Media and other cross-functional teams to develop and execute comprehensive digital marketing strategies that align with overall business objectives
- Analyze data and track campaign performance to identify trends, insights, and opportunities for optimization, and communicate performance with clients on a regular cadence
- Work closely with external partners, including agencies and vendors, to ensure campaigns are executed to a high standard and deliver on business objectives
- Stay up-to-date with industry trends and best practices in digital marketing to ensure campaigns are innovative and effective
- QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in digital marketing, with a focus on live events and
- entertainment
- Strong understanding of digital marketing channels, including social media, email
- marketing, paid search, display advertising, and video advertising
- Experience managing campaigns on multiple platforms, including Facebook,
- Instagram, Google Ads, YouTube, programmatic, etc.
- Excellent analytical skills and experience working with data to drive business
- decisions
- Strong project management skills and ability to manage multiple projects
- simultaneously
- Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams
- Understanding + experience working with ad server + other related ad technologies (CM360, DV360, etc.)
- Creative thinker with a passion for live events and Broadway productions is preferred, but not required
- Able to work a hybrid schedule (in-person and remote)
- SALARY: $115,000 – $125,000/year
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