Sales Manager – Discover Green Bay

Discover Green Bay is hiring an additional Sales Manager to join their team!

Sales like you’ve never experienced. At Discover Green Bay you’re making a difference in your own community, working to leave a legacy through tourism’s economic impact on Greater Green Bay.

You’re inspired by building a thriving community, not dollars and cents. We empower our team to build relationships, not pressure clients.

Bring your sales skills to Discover Green Bay in the Sales Manager role but leave your expectations of a typical sales role at the door.

Discover Green Bay is the regional destination marketing organization invested in spreading joy through the development and marketing of the Green Bay brand.

Promote the area you love, the 2023 Best Place to Live in the U.S., and the host of the 2025 NFL Draft. We’re a perfect mix of big-city amenities complemented with a small-town feel. Green Bay boasts a thriving entertainment and arts scene and revitalized downtown that appeals to all generations and ethnicities. We are proud and passionate about Green Bay, and we love showing it off!

The Sales Manager should be a high energy, positive, and self-motivated individual who is just as comfortable jumping on a plane for a sales trip as being in the office developing a detailed sales strategy. It will be someone who is ready to take their sales career to the next level. This role requires a flexible schedule to promote Discover Green Bay at community events and national trade shows.

GENERAL SUMMARY:

Promotes greater Green Bay as a destination for meetings, conventions, and events designed to build overnight visitation and increase economic impact Discover Green Bay has on our community through our hospitality partners including, but not limited to, hotels, meeting facilities, Resch Center, and Resch Expo.

RESPONSIBILITIES & ESSENTIAL JOB FUNCTIONS:

• Achieve sales goals by working with meeting and event planners as well as travel managers nationally and world-wide in target markets.
• Research, develop, and implement creative comprehensive bid opportunities.
• Initiate strategies to attract conventions, tradeshows, and events to greater Green Bay by soliciting assigned sales accounts and researching new ones.
• Complete client walk-throughs at greater Green Bay venues.
• Communicate effectively with clients, hotels, convention center, and other venues to secure business.
• Maintain a well-informed, working knowledge of the facilities, attractions, and services available in Greater Green Bay to customers and act as a liaison between these entities and the customer.
• Maintains knowledge of destination, top visitor markets, and our regional competitors while building relationships with hospitality partners to solicit assistance with bidding, host group business, and serve as a resource to planners.
• Represent the DGB with appropriate industry groups and associations for the purpose of generating interest in greater Green Bay as a destination and keeping up to date with industry trends.
• Participate and generate new business lead opportunities through industry events, tradeshows, sales calls, and networking.
• Communicate with Group Services Manager to delegate tasks focused on servicing groups meeting in greater Green Bay and ensure success of the event.
• Maintain all necessary records and reports including individual accounts and specific venue databases through the organization’s chosen CRM system.
• Demonstrates the company’s values and culture.
• Performs all other duties as assigned.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

1. Bachelor’s degree in Marketing, Business Management, Communication, or related field required.
2. Preferred three (3) years related work experience to provide a full understanding of marketing and convention promotion.
3. Self-Starter who is motivated to pursue sales goals by calling on planners in person and electronically build strong professional alliances.
4. Ability to diligently work independently on individual sales strategies.
5. Analytical skills necessary to interpret the needs of planners and to relay information to the appropriate people within the tourism industry.
6. Excellent interpersonal skills needed to communicate with meeting/event planners, hotel/motel sales staff and general managers, and preferred partners in confirming convention and meeting arrangements.
7. Superb communicator with a strong desire to share and educate stakeholders about the work being done in the sales department and the value of tourism to our city.
8. Strong desire to continually learn about and implement new ideas and industry best practice.
9. High-performing, innovative individual who operates with exceptional collaboration.

Your Move Green Bay