Insights & Strategy – Coordinator, Measurement & Analytics

Background

Location: Hybrid – work-from-home and office: 303 E Wacker Dr., Suite 2200, Chicago, IL

Type: Full-time permanent position

Practice: Insights & Strategy

Reports to: Manager, Insights & Strategy

Overview

Intersport is a full-service, award-winning media and marketing agency known for developing innovative, and purpose-built programs for over 35 years providing expertise for our 50+ clients for our two divisions:

• Agency Services: brand and promotional strategy, sponsorship consulting, experiential marketing, hospitality, content, digital, and social media marketing
• Property Assets – owned-and-operated media, live sports, culinary, trades and lifestyle properties

The Insights & Strategy team supports all areas of expertise across the company and is integral to providing existing clients with a variety of solutions as well as furthering business development efforts. The Insights & Strategy team is seeking to hire a Coordinator (2-3 years’ experience). While all members of the Insights & Strategy team are expected to be well-rounded sports and entertainment marketers, we are seeking a candidate with an interest in and aptitude for measurement and analytics. The principle area of responsibility will be sponsorship marketing asset valuation, negotiation and consultation, with a focus on the fair market value analysis of sponsorships and proposals across a wide variety of sports, entertainment and lifestyle properties. Additional responsibilities will include primary research methods, conducting secondary research through online syndicated consumer research sources, and some consumer survey design and data processing.

Responsibilities

General

• Embody and reflect Intersport’s performance-based culture and commits him/herself and team to the highest standards for all agency work
• Work effectively with cross-functional teams to deliver executional excellence

Team Support

• Assist fellow team members in an effort to provide thought leadership, guidance and direction that serves as the foundation for the sports and entertainment marketing strategies and activation platforms of both clients and prospects
• Acquire comprehensive understanding of client marketing objectives and how Intersport’s practice groups are uniquely positioned to achieve those goals

Measurement and Analytics

• Provide sponsorship valuation for developing new business proposals, strategies and recommendations to clients, prospects, and internal stakeholders
• Develop skills in collecting, analyzing, and interpreting complex data utilizing syndicated research tools and desktop research including but not limited to TV, radio, digital, social media, etc.
• Assist in building client report and presentation to provide clear insights and recommendations based on valuation and related data
• Support in developing and refining Intersport’s proprietary sponsorship valuation methodology
• Develop skills in specific areas of measurement and analytics such as sponsorship marketing asset valuation, negotiation and consultation, primary research, desk research, syndicated consumer research databases, and sponsorship effectiveness testing
• Gain understanding of how to best leverage and present data, research, and analytics to inform sponsorship strategy, activation, and optimization

Qualifications

• Must have two (2) to three (3) years’ experience in a marketing or sponsorship role at an agency, media company, sports or entertainment property, or research company
• Demonstrated interest in, and ideally exposure to, measurement and analytics-related experiences (e.g. projects, course of study)
• Familiarity with data analysis
• Exemplary verbal and written communication skills
• Application of superior prioritization and time-management skills
• Detail and process orientated
• Ability to produce high quality work at a fast pace
• Flexibility to work both independently and as part of a team
• Proficiency in Microsoft Office software (e.g. Word, Excel, PowerPoint)
• Experience or strong working knowledge of some number of the following syndicated research, survey creation, and statistical analysis services (or similar): YouGov, Scarborough, Meltwater, Cision, Critical Mention, ComScore, MVPIndex, Sprout Social, Spreadfast, Tableau, Qualtrics, Survey Monkey, R, SPSS, Relo Metrics, Mintel, and SponsorUnited

Intersport is an Equal Opportunity Employer

Intersport