The Senior Brand Manager, Consumer Marketing will lead the direct-to-consumer strategic plan and the implementation of patient tactics to support the patient journey for a fast-growing brand in the CNS space. This role is responsible for developing insights, brand management, and execution excellence to reach and engage patients. The Senior Brand Manager will collaborate cross-functionally with HCP Marketing, Patient Support Services, Market Access, Data & Market Analytics, as well as other internal and external partners. This individual will report to the Associate Director, of Consumer Marketing.
This is a hybrid role based at HQ in New York City.
Job Responsibilities and Duties include, but are not limited to, the following:
- Develop and execute patient marketing tactical plan in line with brand strategies and objectives.
- Have a deep understanding of patient segments, needs, and channel preferences.
- Develop and implement promotional media and social media strategy by leveraging digital capabilities, innovation, and best practices to drive patient engagement for the brand including identifying and piloting future marketing areas of opportunity.
- Champion the Brand Ambassador Program by working directly with patients to highlight their unique stories across various channels.
- Lead the measurement and optimization of campaigns across digital channels.
- Effectively manage the Consumer AOR and Media Agency.
- Identify strategic market opportunities and make recommendations to enhance brand penetration.
- Champion initiatives through the medical, legal, and regulatory review process.
- Collaborate effectively with sales & marketing, market access, patient support, market research, medical affairs, commercial operations, data & analytics, finance, and other cross-functional partners.
- Manage the timelines and ensure key deliverables meet deadlines and business objectives.
- Actively contribute to the development of the annual brand plan and budget.
Requirements / Qualifications:
- BA or BS degree required
- Minimum of 2-3 years of experience in consumer marketing
- 4-6 years of pharmaceutical marketing experience required
- CNS disease experience and/or launch experience is strongly preferred
- Experience working with and directing agencies and strategic vendors
- Patient support services experience a plus
- Strong project and process management skills, including competency in agency management and budget management
- Strong digital marketing aptitude
- Ability to work on-site Monday, Tuesday & Thursday
SQRL
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