SQRL

This role will be responsible for effectively and appropriately presenting company products to payer decision-makers, which is vital to ensure that patients can access the company’s groundbreaking medicines at affordable costs. This position will involve close collaboration with various teams, including Market Access, Brand Marketing, Market Research, and Digital Centric Collaborations, to formulate and communicate the payer marketing strategy.

Job Responsibilities:

• Lead the development and design of the Payer Value Prop across multiple therapeutic areas, indications, and assets
• Responsible for the creation of payer marketing narratives and resources that support overarching brand strategy and drive appropriate formulary access across Axsome’s in-market assets
• Leverage data, internal and external insights, and market events to craft a compelling narrative in the payer space ensuring patients have affordable access to Axsome’s innovative therapies
• Work closely with the Payer Sales team and Market Research to leverage internally and externally generated insights that inform an impactful strategy
• Partner with the HEOR team to deliver value messaging to payers that are substantiated by real-world evidence generation/synthesis
• Serve as point of contact with the Brand team, ensuring the payer point of view is represented and that payer access efforts support the overarching Brand Strategy
• Manage, effectively and efficiently, multiple projects that require cross-functional buy-in across different indications and therapeutic areas
• Manage agency efforts including scope, budget, and progress ensuring high-quality projects are delivered in a timely and compliant fashion

Requirements:

• Bachelor’s Degree in Science, Business, Accounting, Finance, Mathematics, or related field required, MBA preferred
• Minimum 3+ years of Payer Marketing experience or other Market Access related activities
• Minimum 5+ years of Pharmaceutical Industry related experience
• Ability to work on-site Monday, Tuesday, and Thursday

Experience:

• Deep understanding of the U.S. healthcare market: reimbursement, and payment models including legal and compliance requirements is critical to the role
• Excellent problem-solving abilities and demonstrated critical thinking
• Strong understanding of the payer landscape and how payer decision-making impacts providers and their patients
• Possess a strong intellectual curiosity and the desire to learn how clinical trial data and RWE factor into payer decision making
• Proven project management experience
• Ability to influence internal and external stakeholders
• Excellent oral, written, and presentation skills with the ability to use numbers and data to tell a story, influence decision-makers, and explain complex concepts clearly to a variety of audiences
• Previous product launch experience, preferably in the CNS space
• Familiarity with the current legal and regulatory landscape pertinent to the industry

SQRL

The Senior Brand Manager, Consumer Marketing will lead the direct-to-consumer strategic plan and the implementation of patient tactics to support the patient journey for a fast-growing brand in the CNS space. This role is responsible for developing insights, brand management, and execution excellence to reach and engage patients. The Senior Brand Manager will collaborate cross-functionally with HCP Marketing, Patient Support Services, Market Access, Data & Market Analytics, as well as other internal and external partners. This individual will report to the Associate Director, of Consumer Marketing.

This is a hybrid role based at HQ in New York City.

Job Responsibilities and Duties include, but are not limited to, the following:

• Develop and execute patient marketing tactical plan in line with brand strategies and objectives.
• Have a deep understanding of patient segments, needs, and channel preferences.
• Develop and implement promotional media and social media strategy by leveraging digital capabilities, innovation, and best practices to drive patient engagement for the brand including identifying and piloting future marketing areas of opportunity.
• Champion the Brand Ambassador Program by working directly with patients to highlight their unique stories across various channels.
• Lead the measurement and optimization of campaigns across digital channels.
• Effectively manage the Consumer AOR and Media Agency.
• Identify strategic market opportunities and make recommendations to enhance brand penetration.
• Champion initiatives through the medical, legal, and regulatory review process.
• Collaborate effectively with sales & marketing, market access, patient support, market research, medical affairs, commercial operations, data & analytics, finance, and other cross-functional partners.
• Manage the timelines and ensure key deliverables meet deadlines and business objectives.
• Actively contribute to the development of the annual brand plan and budget.

Requirements / Qualifications:

• BA or BS degree required
• Minimum of 2-3 years of experience in consumer marketing
• 4-6 years of pharmaceutical marketing experience required
• CNS disease experience and/or launch experience is strongly preferred
• Experience working with and directing agencies and strategic vendors
• Patient support services experience a plus
• Strong project and process management skills, including competency in agency management and budget management
• Strong digital marketing aptitude
• Ability to work on-site Monday, Tuesday & Thursday

SQRL