Role: Digital and Social Manager
Location: Shreveport, LA
Job Type: Full-Time Permanent
What You Will Be Doing
The Digital and Social Manager is responsible for overseeing the Digital and Social Department within the agency. This includes social media strategy development, social media content development, paid social placement, digital media strategy development, digital placement, reporting, and SEO. The Digital and Social Manager is also responsible for collaborating with other departments (primarily Traditional Media and Account Service) to provide effective client strategies.
Responsibilities
The Digital and Social Manager is expected to be the subject-matter expert within the agency, and is responsible for staying up to date on
Digital and social trends.
Platforms and tools that the agency should be using.
Reporting metrics to show ROI and ROS.
Competitive agencies and vendors.
The Digital and Social Manager will provide regular reports and recommendations to the Executive team to grow the department’s capabilities and revenue. The Digital and Social Manager will also hold regular training sessions with Account Executives and Account Managers, so they are properly educated on agency capabilities.
This position requires that you lead a team, but also lead the future of digital/social offerings for the agency. The ideal candidate needs to be an effective leader, organized, detail-oriented, motivated, a self-starter, and able to handle multiple tasks and responsibilities simultaneously.
Primary Responsibilities
- Develop digital/social paid placement, SEO, and social content strategies that meet client objectives.
- Oversee strategy implementation and placement.
- Regularly monitor ongoing campaigns to ensure that KPIs are being met.
- Provide regular status updates and campaign performance reports that outline KPIs, effectiveness, and recommendations. Ideally, all reports would be tied to sales information to better show return.
- Responsible for project management of all clients digital/social marketing campaigns, including workflow, meeting deadlines, and managing budget.
- Anticipated client needs to help position the agency as a consultant and partner instead of a vendor.
- Manage and train digital and social staff.
- Regularly evaluate agency capabilities, offerings, and third-party partnerships to ensure that the agency stays relevant and competitive.
- Assist the Executive team in planning digital marketing, SEO, and social content strategies for agency growth.
- Provide regular training sessions for the Account Service team on digital/social trends and agency capabilities.
- Any other responsibilities as needed.
Experience You Will Need
- Bachelor’s degree
- 10+ years of experience in digital/social
- 5+ years of experience at a creative agency or an advertising agency
- Strong data organization and analysis skills
- Proficient in buying digital and social media
- Strong working knowledge of all social platforms and Google Ads Network
- Strong working knowledge of Microsoft Excel
- Extensive knowledge of SEO
- Google Ad Management experience preferred
- Google-Certified preferred
Zivahh LLC
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