Social Media Producer

About Playbook:

Playbook is a mobile marketplace where the industry’s top instructors in health, fitness, and athletics turn their phone content into a subscription income — all on their own terms. Playbook currently has hundreds of the world’s top fitness creators on the platform and one of the highest-rated apps on the App Store.

We recently raised our Series A round, over $17M from top VCs and many high-profile executives and founders such as Michael Ovitz (founder of CAA), Ed Baker (former head of growth at Uber), Daniel Graf (former head of product at Uber), Ryan Hoover (Product Hunt founder), Alex Chung (Giphy founder), Renaud Visage (Eventbrite co-founder), Melody McCloskey (StyleSeat founder) and more.

Role Description:

Playbook is looking for a creative and energetic part-time social media producer to help build our social strategy. We are looking for someone with direct experience and a proven track record of creating and building successful social media channels (with a heavy focus on Instagram & TikTok). The ideal candidate is fully self-sufficient from conception to design to copy to tracking analytics. A passion for online fitness and the Creator Economy is a plus.

Responsibilities:

• Own the conception and development of a social media content calendar to inspire, educate, and build community across social channels, including but not limited to Instagram, TikTok, and email
• Source creative, informative, and visually compelling content from ideas to execution
• Proactively develop solutions for scaling on-brand copy across teams, projects, and channels
• Track and report analytics and use results to inform and improve social strategy 
• Brainstorming content on a monthly and quarterly basis 
• Support creators with social media best practices

Minimum Qualifications:

• Minimum of 2-5 years of experience running a successful social media account
• Experience creating and designing social posts on your own 
• Ability to research and write compelling copy for all posts and captions 
• Experience building a social media process — how to scale brand and social efforts across channels
• Excellent knowledge of Facebook, TikTok, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices
• Experience with creative tools like Figma, Photoshop, Canva
• Willing to take risks! Isn’t afraid to take chances and try new things on social media —  with the goal of driving engagement, inserting our brand into relevant conversations, and driving virality
• Experience creating video content for social media (not required, but a plus) 
• The ability to execute and manage paid marketing (not required but a plus)

Benefits:

• Competitive salary
• Membership to Playbook — access to 100,000+ premium fitness workouts
• Apple equipment provided

Playbook