Live! Hospitality & Entertainment is currently seeking a Regional Marketing Director to oversee our soon to open Florida properties. This role will oversee marketing strategy and ensure field level marketing execution for multiple Live! Hospitality & Entertainment Districts.
Live! began with The Cordish Companies’ branded entertainment districts, which set a new standard for design and best-in-class customer experiences. Projects such as Texas Live!, Xfinity Live!, Kansas City Live! and Bally Sports Live! are among the highest profile sports and entertainment destinations in the country. Live! has now grown to encompass branded casinos and hotels, all delivering our unique blend of excitement, customer service, and best-in-class design and amenities.
Regional Marketing Director
· Develop and oversee marketing plans and establish annual marketing budgets
· Ensures all marketing plans and initiatives are executed on-time and on budget throughout the year
· Implement and oversee the Live! signature events’ and National promotional strategies and playbooks
· Provide strategic insight and advice to the field teams on district and venue marketing plans, promotions, campaigns, outreach programs, media buys, event marketing, group sales marketing, etc.
· Monitor, optimize, and report on all marketing activity; identify opportunities and action adjustments where necessary to ensure optimization for maximum performance, reach, and return on investment. Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, and community engagement. This includes National and Regional programs and ticketed events.
· Leading role in oversight of data initiatives including data capture, quality, campaign segments and analytics
· Work with department heads including PR, Digital, Brand, Sales and Operations to ensure alignment and execution of key initiatives
· Approve the creative production to ensure brands and company standards are adhered to
· Lead and participate marketing meetings with VPs
· Conduct quarterly summits
· Work with the VP of Marketing and Sponsorship Fulfillment on the development of annual partner programs
· Assist VP of Marketing on the planning and execution of annual summits to present annual strategies, marketing plans and activations
· Interview, hire, train and develop sales and marketing team members; assigning and directing work; appraising performance, rewarding, counseling and disciplining employees; addressing complaints, resolving problems and elevating emerging issues where appropriate
· Will be required for travel to attend key events throughout the year and for quality assessment checks
· Ensures full compliance with the company’s standards and policies in addition to local city and state legal requirements
Live! Hospitality & Entertainment
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