Live! Hospitality & Entertainment is seeking a Digital Marketing Coordinator to join our Digital Marketing Team. You will play a critical role in planning and launching content and campaigns that drive customer growth, profitable sales, and guest engagement across digital platforms. The digital journey of our key customer segments includes, but is not limited to, email, social media, paid media, websites, and third-party partner sites. You will need to have close attention to detail, interest in digital practices, curiosity for marketplace trends, ability to learn analytics/new reporting tools and strong communication skills. You will report into the Senior Digital Marketing Manager focused on Paid Media and Content Strategy.
RESPONSIBILITIES
- Execute, implement, and track Live! Nationwide digital marketing campaigns such as email, paid social, and paid media
- Coordinate nationwide content across the Live! portfolio for digital platforms
- Assist with implementing the social media strategy, coordinating with stakeholders across the company to ensure its effectiveness
- Assist in the creation and management of new opening venue social pages – including content strategies, editorial calendar and publishing schedules
- Provide insights and monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results
- Organize the company’s asset management gallery and digital assets maintenance (link maintenance, video descriptions, tags, etc.).
- Develop and execute plans to highlight and stimulate user-generated and influencer content strategy
- Assisting with the analyses and reporting of marketing data, including campaign results, conversion rates, and online traffic to adjust or improve future marketing strategies and campaigns
- Maintain consistent brand messaging throughout all platforms
- Research new digital and social trends for implementation
- Update digital training materials with best practices as needed
- Work directly with Senior Digital Marketing Manager on special projects as needed
WHO YOU ARE
- 2+ years of experience in Digital & Email Marketing, Graphic Design, or related experience
- Bachelor’s degree in business administration, marketing, communications, or a related field
- Available to work a full-time schedule, 40-hours per week.
- Proficient knowledge of Microsoft Office; Adobe Photoshop and Illustrator a plus.
- Experience with media platforms, including Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, LinkedIn, etc.
- Experience with content editing tools like Canva
- Experience with paid social media campaigns and Facebook Meta Ads Manager a plus, but not necessary
- High online affinity, understanding of digital marking environment, media platforms, and analytics tools.
- Knowledge and understanding of culture and the current digital marketing trends, apps, influencers, etc.
- Superb written and oral communication skills.
- Ability to work with, analyze and present campaign performance data with a proven track record of using this to track KPIs for successful, performance-based marketing
- Ability to function well under pressure, manage multiple priorities, and meet established deadlines.
- Must have effective communication skills and work well in a team setting or independently.
- Must be self-motivated, organized, independent and be able to multitask.
- A team player that is not afraid to roll up their sleeves to help the team.
Live! Hospitality & Entertainment
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