Sports & Entertainment Manager
The Greater Miami Convention & Visitors Bureau is seeking a top-notch Sports & Entertainment Manager to successfully collaborate with the Director of Sports & Entertainment on sales and marketing initiatives. The Sports & Entertainment Manager will solicit, develop, and promote sports-related events, conferences and conventions to Greater Miami and Miami Beach. Additional collaboration with all GMCVB departments will be required with emphasis on Convention Sales to generate leads and room nights. Overall, the position will support growth of business at Miami and Miami Beach hotels, the Miami Beach Convention Center, and other venues throughout Miami-Dade County by securing new events and sustaining and growing existing events.
This onsite position reports to the Director of Sports & Entertainment Tourism.
Job Summary: This position exists to provide overall support to the Sports & Entertainment Tourism Department as well as serve as liaison between the GMCVB and film offices.
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Basic Duties & Responsibilities:
- Play a critical role in developing departmental goals and objectives consistent with the mission and vision of the Sports and Entertainment Tourism Department.
- Assist in the direction, development and coordination of programs, activities, policies and procedures for the Sports and Entertainment Tourism Department.
- Support the Director on the bid process for the GMCVB as they pertain to major events such as FIFA World Cup, Super Bowl, College Football National Championship, and other top tier events.
- Work with the Director in the recruitment and solicitation of new sports-related events, conferences and conventions to Greater Miami and Miami Beach with the goal of maximizing leads that get converted into contracted room nights.
- Represents the destination at regional, national, and international level industry and client events as well as industry trade shows, conferences, and conventions.
- Support the Director in maintaining brand standards that ensure consistency of efforts with overall GMCVB standards, develop strategies for Greater Miami and Miami Beach branding and participate in city-wide image development efforts for sports-related events and Film and Entertainment priorities.
- Prepare and submit grant applications and proposals to the appropriate governmental funding sources including the Florida Sports Foundation.
- Develop and implement strategies to educate both the private and public sectors regarding the economic, social, and cultural benefits of sports. Develop an educational campaign to raise awareness of the economic benefits of sports-related tourism.
- Collaborate with Corporate Communications to educate residents and other important sectors of the community on the importance of sports tourism to the local economy.
- Maintains effective relationships with local and non-local industry hotel and business leaders and industry-wide organizations promoting Greater Miami and Miami Beach as a Sports and Entertainment destination.
- Conceptualizes and coordinates client familiarization (FAM) trips with local businesses and hotels and specialty branded client events in conjunction with industry events and/or trade shows.
- In conjunction with the Director, create a campaign, working in conjunction with local sports facilities, to acquire non-sporting events to use sporting venues for their events.
- Work directly with Convention Sales and Tourism Departments with lead generation and securing future sports-related business that creates room night revenue for Greater Miami and Miami Beach.
- Participate and seek leadership roles in professional organizations and activities related to the mission of the Department and the organization.
- Collaborate, administer, and implement the department’s Program of Work schedule.
- Maintain and update the departmental budget and review with the Director monthly.
- Work with Creative Services in the creation and production of all collateral materials (print, web-based and email) for Sports Tourism Department.
- Work with Marketing and Creative Services to create and promote incentives for Miami Sports Month and strategically provide sports content and editorial assistance for the GMCVB on a case-by-case bases.Â
- Identify new sports-related entities to be considered for GMCVB partnership.
- Develop new public relations initiatives to promote the destination as the premier location for sporting events and conventions as well as the filming of television programs and movies.
- Primary, marketing and advertising contact for Sports Tourism Department and internal liaison with Media Relations and Promotions to assist with departmental efforts as well as the overall efforts of the GMCVB.
- Generate new business, solicit, and secure corporate partnership/GMCVB membership and cultivate existing business partners for potential increase in participation.
- Serve as liaison with the GMCVB Sports Tourism Advisory Board.
- Attend annual conferences and trade shows and events related to the sports tourism industry.
- Responsible for handling special projects assigned by the Director.
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Travel:
Moderate out of state travel required.
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Interaction:
           External
Interacts with clients by means of telephone, written correspondence, other forms of electronic communication and in person.Â
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           Internal
Confers with staff, up to the departmental Sr. VP and President & CEO level for the purpose of obtaining and disseminating information.
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Supervision Received:Â
Work is performed independently, conferring with supervisor for weekly updates on major projects. Initiative is required to resolve problems.
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Knowledge Skills & Abilities:
- Minimum bachelor’s degree or related experience, master’s degree preferred.
- Five years industry experience and Sports ETA STS certificate preferred.
- Knowledge of workplace processes, methods.
- Solid working knowledge in Microsoft Office 365 suite and Internet navigation.
- Organizational skills to successfully manage priorities, meet self-imposed and externally set deadlines, analyze, and resolve office administrative and procedural processes under pressure.
- Effective listening and spoken communication skills.
- Excellent verbal and written communication skills.
- Initiative and a self- starter.
- Ability to work independently and self-disciplined.
- Punctual, detail oriented, organized, adaptive and collaborative.
- Strong interpersonal skills and professional demeanor for frequent interaction with existing and potential partners in person, via telephone and email.
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Essential Physical Requirements:
Carrying and setting up equipment and displays.
Dexterity for the purpose of typing and data entry.
Verbal communication is required to respond to customers telephonically.
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APPLY BY DEADLINE May 31, 2023. We offer a competitive compensation package.
Send resume & salary requirements to: employment@GMCVB.com or mail: GMCVB, Human Resources 701 Brickell Avenue, #2700 Miami, FL 33131. NO PHONE CALLS PLEASE. EOE.
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Greater Miami Convention & Visitors Bureau
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