Client:
Well-funded software and hardware technology company building end-to-end solutions for immersive experiences. This newly created position will focus on B2B oriented projects in entertainment, sports, and education sectors such as NBA, UFC, and NFL. Experience with VR / AR will be valuable but this is not a need. Relocation assistance is available. Our technology is used by the world’s biggest entertainment brands to create mind-blowing immersive
experiences for millions of guests.
The Role:
We are seeking a Sr. Product Marketing Manager to develop and execute the marketing strategy for our product line. Your primary focus will be to drive business growth by increasing product
awareness, co-creating and executing go-to-market plans, and supporting the sales team with effective sales tools and messaging. You will collaborate closely with cross-functional teams, including product management, sales, customer success, and marketing, to ensure a cohesive and successful product launch and ongoing product marketing efforts.
Responsibilities:
- Develop and execute comprehensive technical product marketing plans that include messaging, positioning, product launches, and sales support material
- Work closely with the Product team to understand the technical product roadmap, value propositions, and critical features, then translate the information into compelling marketing messages
- Create and manage technical product positioning and messaging that differentiates our product from competitors and resonates with target audiences for use across mediums such as the website and marketing collateral
- Develop and execute go-to-market strategies for new products and features that drive demand and adoption in partnership with the Sr. Director of Marketing – B2B and department head
- Collaborate with the marketing team to create technical marketing materials such as webinars, whitepapers, and case studies to support the sales process
- Develop and execute technical campaigns to increase product awareness and generate leads
- Recommend marketing automation pathways in partnership with the Sr. Director of Marketing – B2B
- Monitor and analyze technical market trends and competitive activity to adjust the technical product marketing strategy as needed.
- Write clear and compelling marketing copy that accurately conveys technical concepts to a non-technical audience
- Provide excellent customer service to internal and external customers, including timely and thorough responses to inquiries and feedback
We are looking for:
We are looking for someone resourceful, passionate, and motivated. This candidate should be innovative and forward-thinking, able to respond to changing requirements and evolving business. They should be a natural communicator who can analyze complex situations and craft messages that are understood within different contexts – meeting the customer’s need as they understand them. The ideal candidate should also be very detailed oriented and have rigorous attention to detail.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related technical field
- 5+ years of technical product marketing experience in a B2B technology company
- Strong knowledge of technical product marketing best practices, including messaging and positioning, go-to-market strategies, and sales enablement
- Excellent written and verbal communication skills, with the ability to write clear and compelling marketing copy that accurately conveys technical concepts to a non-technical audience
- Experience working closely with cross-functional technical teams, including product management, sales, and marketing
- Strong analytical and problem-solving skills with the ability to analyze technical data and make data-driven decisions
- Excellent customer service skills, including timely and thorough responses to inquiries and
feedback
- Ability to thrive in a fast-paced technical environment and manage multiple projects simultaneously
- Experience with marketing automation and CRM tools (HubSpot) is a plus
Xcede
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