JOB DESCRIPTION: Brand Manager
We are looking for a Brand Manager to lead our marketing efforts for Bohemian Cattle Co and The Back Porch Restaurant. A seasoned leader with practical events experience who understands how events contribute to sales and marketing goals, enhance company initiatives, and deliver premium memorable experiences. The ideal candidate will be someone with a track record of running successful events, works well both individually and as part of a team, and is highly motivated and results-driven to meet business needs while keeping customer needs in mind.
This is an exciting opportunity to build an iconic brand for a new Farm to Table Eclectic Cattle Farm and Event Center. Bohemian Cattle Co. is a family-owned working cattle farm & community gathering space. BCC is set up for family fun entertainment. We have disc golf, walking trails, gold mining, and more. The Back Porch Restaurant will be known for high Quality staples of Brisket; steaks; Ribs; Burgers and a few select standard items.Â
KEY RESPONSIBILITIES:
·      Drive the development of BCC’s and BPC’s brand’s strategy, establishing its vision and growth objectives by leveraging consumer insights, category and consumer trends
·      This hands-on role requires you to understand and manage the details of event strategy, vision, planning and execution.
·      This role requires someone who can understand and conceptualize an event plan from an initial, big picture vision down to every minute detail.
·      handles multiple projects simultaneously while maintaining consistent attention to detail and ensuring high quality event execution
·      Own your brand’s integrated communications strategy from briefing to optimization to measurement
·      Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise
·      Manage and track the events budget, contracts, scope of work and costs with internal partners and external vendors. Develop and track key performance indicators, event success goals, ROI
·      Identify new opportunities to drive brand awareness, provide a premium experience,
·      Plan and execute digital marketing efforts, including social media, and advertising campaigns.
·      Manage social media pages and create social media posts for all accounts.
·      Generate new photo and video content
·      Work with the General Manager to create and maintain training materials (in the form of presentations, videos, and webinars) for product lines, etc.
·      Maintain marketing materials and image library in an organized manner, ensuring ease of access to materials as well as keeping materials current.
·      Maintain marketing calendar, including complete action plans across various activities to ensure on-time, efficient execution of marketing initiatives.
GENERAL REQUIREMENTS:
·      Bachelor’s degree in business, marketing, events or related field. Equivalent experience will be considered.
·      At least 7 years of brand marketing or brand management experience.
·      At least 7 years of experience in managing large-scale events (100+ people).
·      3 yrs Experience in consumer centered brand building and marketing (physical and digital).
·      3+ years of proven experience in direct marketing/consumer products packaged goods marketing or equivalent experience
·      Experience managing business social media pages and Google Ads
·      Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment.
·      Ability to function with little to no supervision, driving projects, reporting results, making recommendations for strategic change.
·      Comfortable writing and editing marketing documents, emails, and website content.
·      Strong organizational and project management skills
TECHNICAL KNOWLEDGE:
·      Proficient in all MS Office applications, particularly Microsoft Excel
·      Basic/intermediate design skills such as Adobe Illustrator or Photoshop
·      Familiar with email marketing programs (i.e., HubSpot, MailChimp, Swift Page, or Constant Contact)
·      Proficient in Excel- creating and maintaining budgets.
·      Experience in optimizing content for SEO, keyword research and website analytics.
PHYSICAL REQUIREMENTS:
·      Must be able to lift, push, pull and carry moderate weight. Must be able to walk/stand for extended periods of time, with frequent bending and twisting.
·      Ability to work in a high-temperature environment.
·      Reaches, bends, and stoops frequently.
·      Ability to lift up to 30-50 lbs
·      Verbally communicates effectively with fellow co-workers.
COMPENSATION DETAILS:
·      Compensation: $55k- 70K+ per year
·      Seasonal Work 40-45 wks. per yr. with yearly salary
·      Off weeks will be used to plan for following year and manage construction projects
Bohemian Cattle Co.
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