Social Media Coordinator

A cover letter must be included to be considered for this position.

NABP offers a 35 hour workweek.

This position is non-exempt and offers a hybrid work model.

Task Coordination 

• Coordinates the day-to-day operation of NABP’s B2B and B2C social media profiles on platforms such as Facebook, Twitter, LinkedIn, and Instagram. 
• Writes engaging content for all social media platforms while maintaining brand identity. 
• Works closely with the graphic designers to create compelling multimedia content (images and video) for social media platforms. 
• Researches and writes blog content at the direction of the Marketing Manager. Reviews blog content from SMEs and edits for style and voice, applies SEO best practices, and coordinates approvals. 
• Ensures that social media and blog content is published accurately and that posting deadlines are met. 
• Monitors activity on social media channels and responds to comments or inquiries as appropriate. Routes questions to the department manager as needed. 
• Working with the Marketing Manager, builds, optimizes, and maintains paid search and display campaigns via platforms such as Google Ads, Bing, Yahoo, Facebook, etc. 

Marketing 

• Works with the Marketing Manager and the Marketing and Communications Director to implement social media strategies. 
• Presents ideas for social media campaigns to increase followers and engagement and executes campaigns upon approval from the Marketing Manager and the Marketing and Communications Director. 
• Actively monitors social media trends and best practices to drive continuous improvement. 

Reporting & Documentation 

• Develops and maintains social media and blog calendars to track campaigns/content and ensures posting frequency meets platform/campaign requirements. 
• Analyzes and tracks social media, blog, and paid search/display campaign metrics across channels; prepares regular reports for leadership; and makes recommendations to optimize content based on findings. 

Job Requirements 

• Bachelor’s degree in marketing, communications, journalism, or a similar field. 
• At least 3 years demonstrated social media or marketing communications experience, including writing, editing, and publishing content for specific audiences. 
• Excellent written and verbal communications skills required.  
• Project management experience with excellent attention to detail required.  
• Proficient with social media tools and techniques; experience with Hootsuite a plus. 
• Working knowledge and experience with web content management systems, such as WordPress, and basic knowledge of HTML a plus.  
• Working knowledge of search engine optimization (SEO).  
• Experience with Adobe Creative Suite, including InDesign, Photoshop, and Illustrator 
• Proficient in Microsoft Office, in particular Word, Excel, and PowerPoint. 

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