A cover letter must be included to be considered for this position.
NABP offers a 35 hour workweek.
This position is non-exempt and offers a hybrid work model.
Task CoordinationÂ
- Coordinates the day-to-day operation of NABP’s B2B and B2C social media profiles on platforms such as Facebook, Twitter, LinkedIn, and Instagram.Â
- Writes engaging content for all social media platforms while maintaining brand identity.Â
- Works closely with the graphic designers to create compelling multimedia content (images and video) for social media platforms.Â
- Researches and writes blog content at the direction of the Marketing Manager. Reviews blog content from SMEs and edits for style and voice, applies SEO best practices, and coordinates approvals.Â
- Ensures that social media and blog content is published accurately and that posting deadlines are met.Â
- Monitors activity on social media channels and responds to comments or inquiries as appropriate. Routes questions to the department manager as needed.Â
- Working with the Marketing Manager, builds, optimizes, and maintains paid search and display campaigns via platforms such as Google Ads, Bing, Yahoo, Facebook, etc.Â
MarketingÂ
- Works with the Marketing Manager and the Marketing and Communications Director to implement social media strategies.Â
- Presents ideas for social media campaigns to increase followers and engagement and executes campaigns upon approval from the Marketing Manager and the Marketing and Communications Director.Â
- Actively monitors social media trends and best practices to drive continuous improvement.Â
Reporting & DocumentationÂ
- Develops and maintains social media and blog calendars to track campaigns/content and ensures posting frequency meets platform/campaign requirements.Â
- Analyzes and tracks social media, blog, and paid search/display campaign metrics across channels; prepares regular reports for leadership; and makes recommendations to optimize content based on findings.Â
Â
Job RequirementsÂ
- Bachelor’s degree in marketing, communications, journalism, or a similar field.Â
- At least 3 years demonstrated social media or marketing communications experience, including writing, editing, and publishing content for specific audiences.Â
- Excellent written and verbal communications skills required. Â
- Project management experience with excellent attention to detail required. Â
- Proficient with social media tools and techniques; experience with Hootsuite a plus.Â
- Working knowledge and experience with web content management systems, such as WordPress, and basic knowledge of HTML a plus. Â
- Working knowledge of search engine optimization (SEO). Â
- Experience with Adobe Creative Suite, including InDesign, Photoshop, and IllustratorÂ
- Proficient in Microsoft Office, in particular Word, Excel, and PowerPoint.Â
Â
National Association of Boards of Pharmacy
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