Senior Director Demand Generation / Growth Marketing

Our client is an AI Service Experience Platform Company. They help organizations to supercharge their employee and customer experiences by automating their service desk through their AI and Automation.

They are looking for a Senior Director Demand Generation / Growth Marketing.

Location – Palo Alto, CA (Hybrid – 3 days in the office)

The Role:

Our client is building a world-class Marketing team, where each individual loves to move fast, be challenged, and is obsessed with identifying marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. A strong growth marketing professional can see the big picture, and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.

As a Growth Marketing Leader, you will drive a comprehensive growth strategy, including buyer engagement, acquisition, nurture, and conversion to quickly scale their customer acquisition strategy. You’ll have a proven track record that showcases your ability to identify marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. In this role, you will find ways to boost current revenue sources and open new sources without overburdening the business with expenses, increasing churn, or shortening customer lifetime value (LTV).

What You’ll Do:

• Drive customer acquisition strategy, development, growth, and engagement
• Manage cross-channel growth strategy, including: paid and organic growth, content marketing, CRM, lead nurturing, and conversion
• Ensure team’s ability to execute on company KPIs
• Spearhead campaigns focused on demand generation, including strategy for the short term and long term
• Expertise in generating leads using various online and offline channels
• Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels
• Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives
• Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
• Regularly communicate recent changes and new feature offerings of our product to our customers, and educating to ensure success based on needs
• Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals
• Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)
• Regularly report on growth marketing performance and insights to senior leadership

What You’ll Need:

• 6-8+ years of B2B growth experience at a SaaS or technology company.
• 2+ years of experience managing a demand generation team
• Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
• Strong analytical skills with the ability to think and execute both strategically and creatively
• Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, WordPress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
• Familiarity with buyer’s journey and marketing funnel stages
• A passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environment
• Bachelor’s or higher degree in marketing, computer science, engineering, or related technical field
• Ability to work well in a startup environment, and a desire to move quickly while wearing many hats

Contact me for more details: [email protected] / +1 703 972 2095

Company Description:

Techaxis is a US-based firm that specializes in discovering, engaging, and placing top talent globally, for full-time or contract positions in leadership and mid to senior-level positions for companies in the technology, healthcare, energy, and education space.

Techaxis Inc. is headquartered in Northern Virginia, USA. We are ranked #3294 in Inc 5000 and #105 in Inc 5000 DC Metro Series, SWaM, and WBE Certified technology talent search firm.

Equal Opportunities Employer:

Our clients provide equal opportunities to all its employees and all qualified applicants for employment, without regard to their race, caste, religion, color, ancestry, marital status, sex, age, nationality, disability, and veteran status. Employees of our client shall be treated with dignity and in accordance with their policy to maintain a work environment free of sexual harassment, whether physical, verbal, or psychological. Employee policies and practices shall be administered in a manner that would ensure that in all matters equal opportunity is provided to those eligible and the decisions are merit-based.

Techaxis, Inc