Summary
As a company, Hestan stands for Culinary Innovation Born in the Napa Valley and is built upon a shared love of food and innovation. From what you cook on to what you cook with – even the wine to complement the meal – Hestan delights in the details of cooking.
We’re looking for a talented and experienced Associate Marketing Manager to join the fastest growing premium cookware brand and work alongside award-winning chefs and best-in-class retailers.
Reporting to the Director of Marketing, the Associate Marketing Manager will have the opportunity to develop and implement key marketing plans and initiatives to build brand awareness and drive growth in the premium cookware/housewares space. In this role, you will work with the sales and marketing teams to spearhead innovative and creative ways to engage with consumers, tell our brand story and grow the business across all channels.
This role is perfect for someone who has brand marketing experience, works well on a variety of projects, loves building relationships and has a knack for analytics and reporting.
Salary Range $70,000 – $88,000
Essential Duties
Digital Marketing Support
● Collaborate on an integrated, multi-level and coordinated marketing and sales strategy with cross-functional teams.
● Partner on brand positioning and marketing communication: drive media and social strategy; develop brand creative briefs and be accountable for creative across channels
● Proficient in Shopify Plus platform to make edits to copy, swap imagery, and manage discount codes. Lead the refresh and updates for the Recipe Section of the website.
● Support our Creative, Performance, PR, and Affiliate agencies to help create and manage content that conveys our brand story in compelling, engaging, and creative ways.
● Plan and implement a content calendar, ensuring campaigns and content align across platforms and retailers and align with our broader brand communication strategy.
● Develop marketing collateral, web communications, email marketing, in-store POP, through briefing creative services, project management, communication between marketing functional teams and sales.
● Prepare sell sheets, retail catalogs, in-store collateral, fixtures, suggested store planograms and other product materials and coordinate distribution.
● Review and edit content for website, email, blogs, social media to ensure consistent on-brand messaging before deployment.
● Support the new product launch process through photography, copywriting, collateral development, social and digital strategy, and retailer set up.
● Track and analyze content performance, test, and iterate to optimize results.
Digital Asset Management
● Responsible for digital asset management and deployment across our internal site, external partners, and retailers.
● Maintain digital drive of optimized images and videos for all products.
● Create and maintain asset folders for Hestan Culinary promotions, marketing/social media campaigns, and new product launches (so everything is in one place)
● Work with the Marketing team to identify and recommend additional photography needs.
● Work with Meyer to recommend a revamp of Hestan Culinary image library on Salsify
Chef Relations/ Influencer Management
● Grow and support our chef and influencer relationships.
● Manage and follow-up on expected deliverables from these partners.
Retail Marketing Support
● Recommend, based on best practices, the ideal mix of Hestan Culinary images for retailers to use on website, collateral, stores, etc.
● Review Hestan Culinary’s current retail partner’s websites to recommend A+ imagery and content. Distribute A+ content to new retailers as needed, in the format as requested.
● Review, recommend and implement current POP display material for improvements to Hestan Culinary’s brand image and messaging.
● Develop and manage sales associate incentive programs
● Work with sales reps and global Marketing Arms to make sure that assets are being used on retailers websites and that they are aware of all of our content.
Experience and Skills Required
● Bachelor’s Degree in Business, Marketing, Advertising or related field.
● 3-5 years in brand social media marketing and PR
● Strong passion and understanding of the current e-commerce landscape and insight into upcoming trends and future direction
● Familiarity with mainstream social media platforms, including Facebook, Twitter, Pinterest and Instagram; experience with brands on social media
● Excellent grammar and writing skills, interpersonal, oral, and written communication skills
● Ability to manage multiple projects in a fast-paced environment, with attention to detail
● Self-motivation and the ability to work both independently and collaboratively
● Support and attend special events.
● Proficiency with Microsoft Office Suite and Google programs, including Word, Excel, PowerPoint, and Google Slides
● Affinity for luxury brands.
● Must possess the mental and physical capabilities to perform the job duties
Working Conditions
Work is performed primarily indoors. Lighting is artificial. Equipment used includes standard office equipment i.e. computer, telephone, printer, personal device. Physical demands include sitting, repetitive use of hands, grasping, standing, and walking. Days are primarily Monday through Friday with some overtime and weekends required. Individuals in this position may do some traveling. Position requires close contact with all Meyer/Hestan employees, outside vendors and customers.
Meyer
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