Job Description:
We’re looking for a Consumer Marketing Coordinator to support the team across brand, user acquisition and product growth campaigns.
What you’ll do:
- Coordinate OKR tracking and management across consumer marketing org
- Support marketing leads with budget management forecasting/tracking
- Assist with consumer marketing scope of work management and PO coordination
- Develop and document processes for our various brand content workstreams to find briefing efficiencies and ensure optimization of on and off-platform assets
- Support efforts to drive growth of the community and engagement with our products, including creative briefings, creative reviews and performance analysis
- Manage and maintain major marketing touchpoints, e.g. app stores and websites, to ensure all surfaces reflect the brand and mission
- Collaborate with the Consumer Insights team to deeply understand the community, our various audiences, and our brand
- Audit the competitive landscape, understand target markets, and identify insights to inform product strategies and go-to-market activities
- Help develop core product positioning and messaging for select consumer products and features, considering value proposition, target audience, competitive landscape, and other factors
Knowledge, Skills and Abilities:
- Growth mindset and appetite to take on new challenges within a fast paced organization
- Experience working directly with creatives, product, and communications teams to partner on campaigns
- Experience working on tech launches along with a passion for tapping into culture
- Proven track record in collaborating across team
Minimum qualifications:
- 3+ years Marketing experience
- Experience working in a cross-functional, highly collaborative team environment
- Understanding of communications apps and the relevant ecosystem
Preferred qualifications:
- Familiarity with using the Google Suite of web applications
- Familiarity with navigating Figma or other product/UI design software
- Familiarity with navigating Looker or other similar real-time data analytics platforms
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