Job Summary
Second Life Mac (SLM), the market leader in the Apple device buyback industry, seeks a visionary marketing professional who serves a key leadership role for the company. This role is a unique opportunity to build the marketing department from the ground up, develop a first-class team and make the SLM brand the envy of our industry.
The Director of Marketing at SLM leads, develops, and executes all marketing activities, including social media, email marketing, branding, trade shows, and overall digital presence. In addition, the position is responsible for making SLM the “name” in the buyback industry by creating branding and marketing strategies. Thus, all Technology Directors (in Education and Enterprise verticals) make SLM their “go-to” service provider when selling their used Apple devices. The role is important to the company as SLM has a tremendous opportunity to grab additional market share by building a consistent brand and presence in the marketplace. With this leader in place, we will create the foundation for a best-in-class image, spot-on communications, and customer outreach to gain the customer’s voice. In the first 9-12 months this individual will be tasked with developing the strategy and executing day to day. We are a company with a “roll up your sleeves” mentality – from the Leadership Team to our hourly team members.
SLM is deeply committed to our culture and core values. We continue to build in both areas by ensuring new team members identify with our key pillars. We are a company of people that believes in personal growth and constantly strive to improve ourselves while supporting team members to do the same. If you are an extraordinary marketing leader that wants to sit at the Leadership table of a company, build a unique brand, and look to improve yourself and those around you consistently, this role is for you.
Duties and Responsibilities
Marketing and Communications
1. Reflect, articulate, and promote the mission, vision, and identity of SLM.
2. Responsible for creating, implementing, and measuring the success of a comprehensive marketing program that will enhance the SLM image and position within the marketplace and the general public.
3. Manage the strategic and creative design of SLM marketing and communications activities and materials.
4. Responsible for building SLM’s social media presence on key platforms, presenting the brand as a thought leader in the industry.
5. Develops and executes an email marketing strategy (using Pardot) with a creative approach and consistent outreach to customers that sets SLM apart from competition and draws interest from new customers.
6. Create video marketing campaigns highlighting SLM customers, our team members, and education on the buy-back process.
7. Ensure articulation of SLM’s desired image and position, assure consistent communication of image and position throughout the industry, and assure communication of image and position to all constituencies, both internal and external. Uphold protocol to ensure a uniform “house style” (uniform fonts, logos, pictures).
8. Coordinate the appearance of all SLM print and electronic materials such as letterhead, use of logo, brochures, etc.
9. Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist various departments in the marketing, communications, and positioning of their activities.
10. Regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
11. Leads special projects as assigned, such as trade shows and special events, rebranding/logo development. 12. Coordinate media interest in SLM and ensure regular contact with target media and appropriate response to media requests.
Planning and Budgeting
1. Responsible for the achievement of marketing mission, goals, and financial objectives. Ensure that evaluation systems, including benchmarks, are in place related to these goals and objectives and report progress to the Chief Operating Officer (COO).
2. Develop short- and long-term plans and budgets for the marketing p activities, monitor progress, assure adherence, and evaluate performance.
3. Recommend short- and long-term goals and objectives to the COO.
4. Develop, implement, rogram and its and monitor systems and procedures necessary to the smooth operation of the marketing and communications function.
Organizational Strategy
1. Provide support to the Leadership Team and selected others in public relations matters and marketing and writing activities.
2. Help make sure that SLM’s core values and vision are pertinent and practiced throughout the organization.
3. Act as an internal consultant to bring attention and solutions to company priorities.
Qualifications
1. Understands, appreciate, and articulates the vision and core values; and has a desire and ability to work collaboratively with other members of the Leadership Team.
2. Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities.
3. Strong creative, strategic, analytical, organizational, and personal sales skills.
4. Experience developing and managing budgets, and hiring, training, developing, supervising, and appraising personnel.
5. Experience overseeing the design and production of print materials, website management, and social media content creation and management.
6. Computer literacy in word processing, data base management and page layout including experience with Adobe Creative Suites and MS Office product and other general-purpose tools (Acrobat, FTP, multiple Internet browsers, etc.)
7. Commitment to working with shared leadership and in cross-functional teams.
8. Ability to blend attractive design and high functionality in all projects.
9. Able to provide and receive constructive feedback.
10. Strong oral and written communications skills.
11. Ability to work independently and responsibly while managing numerous projects simultaneously.
Other
1. Minimum 8 years of experience in marketing, communications, or public relations with demonstrated success.
2. Bachelor’s degree in journalism, marketing, and/or public relations preferred.
3. Has demonstrated the ability and is willing to develop strategy while also “doing.”
4. Be willing to take advantage of professional learning opportunities that will increase her or his knowledge and skill base.
Compensation:
Salary, annual bonus and benefits are commensurate with education and experience.
Reports to: Chief Operating Officer
Status: Full-time, Exempt Work
Location: Skokie, IL HQ (3 days per week in person)
Second Life Mac
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