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Digital Marketing Coordinator

$$$

The prospective candidate will work as a marketing team member Unit and will closely collaborate with the sales and operation team.

Qualifications

  • Excellent understanding of digital marketing concepts and best practices
  • Experience with Google Ads, SEO/SEM, and email marketing
  • Knowledge of Google Analytics
  • Skills and experience in creative content writing
  • Experience with social media, including best practices for Facebook, Instagram, YouTube, LinkedIn, Twitter, etc.
  • Ability to prioritize and stay organized
  • Excellent verbal & written communication skills
  • Graphic design experience and knowledge of Adobe Creative Suite is a plus.

Responsibilities

SEO/SEM

  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Monitor and evaluate search results and search performance across the major search channels
  • Conduct Keyword analysis and implement them on our website (WordPress)
  • Work on google ads, retargeting ads and PPC
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.

 

Social Media

  • Update, post, and engage on all active online platforms. (LinkedIn, Instagram, Twitter, Facebook, YouTube and website (WordPress)
  • Research, and engage with installers currently using our products
  • Develop, maintain and update company library of social media posts, videos and other advertising content
  • Manage social media paid ads to increase company online presence and brand awareness
  • Pull reports for media spend and performance, track against benchmarks and KPIs, and implement or make recommendations for optimization.

 

Email Marketing

  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Keep the database up to date and create new list
  • Monitor delivery rate, open rate, and click-thru rate

Education:

  • Bachelor’s degree or equivalent experience

Experience:

  • Minimum of 3 years of working experience in digital marketing (Required)
  • Minimum of 3 years in social media management: 3 years (Required)
  • Overall working experience of 5+ years working in Marketing (Required)
  • Basic graphic design skills Plus
  • Adobe Creative Suite: 2 years Plus
  • Word Press

Benefits:

  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Life insurance
  • Paid time off
  • Vision insurance

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Expiration date:
06-24-2023

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