Position Summary
As part of the Product Marketing Division, you will help develop the marketing strategy and go-to-market plans for Walmart. This includes digital marketing, traditional marketing, in-store, and overall integration of the brand at retail. This position will work with cross-functional teams within Hisense USA and align with merchants to improve ROI and sell thru of Hisense products. This requires that the individual be very skilled at relationship building and have strong communication skills. This candidate must have a strong understanding of off and online digital capabilities, in-store marketing, and overall, 360-degree approach to marketing.
Responsibilities:
- Strategic development and execution of co-marketing campaigns to align with Hisense USA business priorities (paid media, email, social, TVC, print, in-store)
- Manage customer marketing for Walmart
- Define digital strategy for customer.com (content, creative, and media) to improve online stats and sell thru through content, syndication, and reviews
- Evaluate performance results, define KPI’s and optimize when needed to maximize ROI
- Support new product launch set up on customer.com
- Day to Day partnership with Hisense USA Sales and Retailer Marketing teams to meet sales goals
- Develop creative briefs for all major campaigns and product launches to ensure successful execution and brand representation
- Define digital strategy for retailer.com (content, creative and media) to improve online sell thru
- Manage digital assets needed to execute best in class PDP’s for all new product launches
- Support execution of retail in-store displays and POP
- Implement promotions online/in-store
Qualifications:
- Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques, and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other’s tasks
- A minimum of 7+ years of related experience and a bachelor’s degree
- .com and 360 Marketing experience required (digital experience is a must)
- Experience with performance marketing is desirable
- Excellent communication and presentation skills to customer and internal leadership
- Ability to multi-task and work in a fast-paced environment
- Excellent presentation, communication skills, planning and organization skills
- Ability to prioritize, organize and allocate time based upon project importance
- Must be creative thinker and strong team player
- Ability to travel as needed.
Necessary Skills & Attributes for the success of this role:
- Develop and maintain excellent working relationships with all assigned levels within and outside the company.
- Plan, organize, and prioritize multiple assignments and projects.
- Review detailed product development, marketing documents and media materials as needed.
- Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
- Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
- The ability to develop tasks and work assignments, based on sometimes vaguely defined objectives.
Hisense USA
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