Job Title: Digital Marketing Manager
Company: Cavco Industries Inc. | cavcohomes.com
Division: Cavco Corporate – Plano Offices
Location: 4965 Preston Park Blvd., Suite 300, Plano, TX 75093
Status: Full-Time, On-site
Start Date: Immediately
JOB OVERVIEW
Cavco Industries are seeking an experienced, qualified candidate to join our Corporate Marketing Communications (MARCOM) team as the Digital Marketing Manager to lead a team of graphic designers, UI/UX designers and content creators in growing the company’s online brand, extending and improving our prospect experiences and driving new unit growth across the Cavco Family Home Brands.
The Digital Marketing Manager will report directly to the SVP of Marketing. The successful candidate will be well-rounded in various facets of marketing, driven and able to work across a variety of brands and projects. The Digital Marketing Manager is accountable for the development and execution of brand marketing plans, programs and initiatives while delivering brand-specific leads and sales through digital marketing initiatives. They will work to optimize brand-specific strategy, develop and deliver on plans and tactical execution, including administration. They will collaborate with marketing department Subject Matter Experts (SMEs), PR & Communication, Sales and Operations on the management and execution of plans.
EDUCATION & EXPERIENCE
- Bachelor’s degree; Marketing, Business, Communication, Advertising or related field
- 7+ years of experience in corporate marketing, advertising, brand management or product marketing for B2B, B2C and/or retail
- Experience managing messaging for multi-location and multi-brand businesses preferred
- 5+ years of experience developing and executing go-to-market strategies for product launch efforts
- 5+ years leading and managing a team of marketers, designers and writers
- 3+ years experience developing product segmentation and utilizing market research to stratify products befitting target audiences and buying personas
DUTIES & RESPONSIBILITIES
- Manage the development and implementation of all advanced digital marketing campaigns
- Conduct market research and analyze data to develop audience buying personas
- Develop, plan and oversee new product segmentation
- Work with the development team to improve the design, UX, traffic, and content of websites
- Oversee the content of multiple branded websites and company communications mediums
- Maintain consistent brand messaging throughout all platforms
- Measure the overall ROI and KPIs of all marketing campaigns
- Develop creative digital marketing growth strategies
- Plan, execute and measure conversion tests to create strategic planning accordingly
- Work with internal teams to create landing pages and improve the consumer experience
- Assist in setting and optimizing marketing funnels
- Regular review of company websites and provision of supporting elements (content, videos, downloads, etc) to optimize lead traffic and maximize conversion rates
- Provide input to the Content Calendar and guide copywriting assignments, creative needs and timelines for Blogs and Social needs
- Contribute to Creative-Design/Copy/Broadcast, Public Relations, and Social Media initiatives for lead development campaigns
- Create and edit marketing content including collateral materials, documentation of processes, presentations, blog posts/articles, as well as internal company communications
- Research and analyze new opportunities and make recommendations to leadership
- Maintain relationships with relevant marketing vendors and advertising
- Leverage the Cavco network of brands to promote and cross-market for lead generation.
- Stay abreast of marketing, advertising, and industry trends, and prepare POVs to share with the team/system on initiatives
- Serve as SME on project teams and committees (as needed)
- Participates in sales and corporate meetings (as needed)
- Perform other projects and duties as assigned.
NOTE: This is not a remote opportunity. Candidates are expected to be on-site in our Plano, TX office.
BENEFITS
Healthcare Benefits
Cavco offers three different medical plans with prescription coverage and telemedicine, two dental plans, and a basic vision plan. Tax-advantaged Flexible Spending, Dependent Care, and Health Savings Accounts are available.
Voluntary Benefits
Cavco is pleased to offer short and long-term disability; voluntary team member, spousal and child life insurance; and critical illness and accident coverage.
Employer-Paid Benefits
- Group Life Insurance
- 401k Retirement and Savings account with employer match
- Paid Time Off / Sick Time
- More info at: https://careers.cavco.com/benefits/
ABOUT CAVCO
Cavco Industries, Inc. (Nasdaq CVCO), headquartered in Phoenix, Arizona, designs and produces factory-built housing products primarily distributed through a network of independent and Company-owned retailers. We are one of the largest producers of manufactured and modular homes in the United States, based on reported wholesale shipments. Our products are marketed under a variety of brand names including Cavco, Fleetwood, Palm Harbor, Nationwide, Fairmont, Friendship, Chariot Eagle, Destiny, Commodore, Colony, Pennwest, R-Anell, Manorwood, MidCountry and Solitaire Homes. We are also a leading producer of park model RVs, vacation cabins and factory-built commercial structures. Cavco’s finance subsidiary, CountryPlace Mortgage, is an approved Fannie Mae and Freddie Mac seller/servicer and a Ginnie Mae mortgage-backed securities issuer that offers conforming mortgages, non-conforming mortgages and home-only loans to purchasers of factory-built homes. Our insurance subsidiary, Standard Casualty, provides property and casualty insurance to owners of manufactured homes.
Additional information about Cavco can be found at www.cavcoindustries.com.
Cavco Industries is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed
Cavco Industries, Inc.
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