Digital Marketing Manager

Reduce is seeking a highly motivated and experienced Digital Marketing Manager to oversee our online marketing efforts. The successful candidate will be responsible for developing and implementing marketing strategies that will increase our online presence and drive traffic and sales to our Shopify eCommerce store. The ideal candidate will have strong knowledge in Shopify, eCommerce, and influencer marketing, as well as a proven track record of delivering successful marketing campaigns.

We are searching for team members who strive for our core values: Seek Balance, Be Humble, Stay Curious, Bring Passion, Be Authentic, and Have Fun! If you are passionate about helping businesses grow and want to work in a modern family-first environment that is flexible and fun, come join our team.

PRIMARY FUNCTIONS AND RESPONSIBILITIES:

·       Develop and implement digital marketing strategies that drive traffic and sales to our Shopify eCommerce store.

• Manages one direct report for merchandising, inventory, and day-to-day e-commerce functional support.

·       Manage the day-to-day operations of our online marketing efforts, including social media, email marketing, influencer marketing, and search engine optimization (SEO).

·       Create and manage digital advertising campaigns across various channels, including Google Ads, Facebook Ads, and Instagram Ads.

·       Develop and manage relationships with influencers, bloggers, and other content creators to promote our products and increase brand awareness.

·       Analyze and report on the effectiveness of our digital marketing efforts, using tools such as Google Analytics and Shopify analytics to track key metrics such as website traffic, conversion rates, and customer acquisition costs.

·       Stay up-to-date with the latest digital marketing trends and best practices, and make recommendations to improve our marketing strategies and tactics.

·       Collaborate with cross-functional teams, including product development, customer service, and operations, to ensure a seamless customer experience across all touchpoints.

• Analytical approach, ability to create customer segments and develop metrics to measure effectiveness of campaigns.

·       Support the Reduce team as needed.

REQUIRED EDUCATION & EXPERIENCE:

• Bachelor’s Degree in marketing, business, communications or related field
• Minimum of 5+ years’ digital marketing experience with a focus on eCommerce and influencer marketing. 
• Strong knowledge and understanding of Shopify, including experience with Shopify apps and themes.
• Experience with Shopify Plus.
• Experience managing and executing digital advertising campaigns across various channels, including Google Ads, Facebook Ads, and Instagram Ads.
• Proven track record of developing and implementing successful influencer marketing campaigns.
• Excellent analytical skills, with the ability to analyze data and report on key metrics.
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
• Strong experience with Google Analytics.
• Email Marketing experience.
• Advanced knowledge of eCommerce site architecture and online merchandising required.
• Strong writing skills
• Proficiency in Microsoft Office Suite
• Word
• Excel
• vlookups
• Pivot tables
• Outlook
• PowerPoint

PREFERRED EXPERIENCE:

●      Mailchimp experience

●      Klaviyo experience

For consideration, please submit your resume in Word or Adobe format.

Reduce