Senior Growth Marketing Manager

Ready to join the Zuub team?

Zuub is the leading RCM (Revenue Cycle Management) platform in dental, helping thousands of dental practices achieve greater profitability, while allowing staff and practitioners to focus on providing exceptional patient care vs wasting time on repetitive administrative tasks. Our dual-sided SaaS platform also impacts the lives of millions of patients, allowing them to make informed decisions regarding their healthcare needs and breaking down barriers to affordable healthcare.

If you are passionate about helping real hard-working people and healthcare, love technology, aren’t afraid of a challenge or two, and have a desire to push yourself to your maximum potential, our engineering team is where you belong.

What You’ll Do

• Drive/facilitate go-to-market strategy and execution for product launches, feature releases, and roadmap updates.
• Own the development of customer-facing marketing assets to support product storytelling (e.g. customer case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world.
• Collaborate closely with Product, GTM Partners, Engineering, Sales, Business Development and Customer Success to create and maintain the cohesiveness of our messaging and positioning.
• Define and execute quarterly/annual strategic marketing plans to meet the company goals.
• Build, execute, and optimize integrated campaigns that leverage intent data, social media, email, direct mail, advertising and events to reach and acquire new target buyers at the right time by generating MQLs to meet targets and nurture leads to warm status.
• Set up retargeting campaigns to move leads along their journey.
• Actively manage campaigns by optimizing bidding, and performance to ensure KPI delivery.
• Define, prioritize, and lead conversion rate optimization initiatives to achieve statistically sound results and drive growth.
• Prepare executive reports on lead generation performance, test results, and KPIs related to website traffic and engagement paid channels.
• Support our content marketing efforts by promoting content at all stages of the funnel.
• Deeply understanding our competitors, researching demand, and identifying new and exciting opportunities.
• Take end-to-end ownership of our trade show exhibits, booth work, and surrounding marketing material.
• Producing effective, beautiful sales and client enablement materials such as pitch decks, one-pagers, success stories, blog posts, and best practices guides.
• Nurture and manage existing customers and prospects through email marketing, driving up adoption, revenue and retention to maximize product engagement, feature usage, and introducing new features.

What You’ll Bring

• B2B wizard fast thinking, ownership/entrepreneurial mindset with an outstanding creativity that thinks about new things and new ways of doing things every day.
• Minimum of 5 years’ experience in B2B subscription growth marketing, with a focus on managing integrated marketing campaigns (strong preference for Subscription/SaaS)
• 4+ years of paid digital advertising and marketing experience, preferably with experience in running paid acquisition campaigns across paid search, paid social, programmatic or display.
• An entrepreneurial outlook; you’re comfortable in a “startup” environment.
• Worked in high-growth early-stage startups before
• Experience managing marketing budgets upwards of $1M+ annually and optimizing the full funnel.
• Have a deep understanding of customer acquisition funnels & CAC measurements.
• Strong analytical skills, with demonstrated capabilities conducting and interpreting quantitative and qualitative research and distilling into actionable key takeaways.
• Experience in omni-channel marketing strategy and marketing automation at high-growth organizations, including hands-on experience with the following: display marketing, content marketing, social media (paid/organic) marketing, and marketing automation.
• Experience with web analytics (e.g. Adobe, Google Analytics, etc).
• Experience with Hubspot or other marketing automation tools.
• Experience with WordPress or other CMS tools.

What We Offer

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Remote work – access to professional environment required
• As a key new hire you will be part of the stock options pool. When we win, you win!
• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career.
• Health benefits: Company-sponsored medical, dental, and vision
• 401K

Compensation

• Salary Range: $85,000 to $125,000 annually + bonus + benefits.
• Participation in employee stock option pool

Zuub