Windermere Preparatory School is located on a beautiful 48-acre campus in Southwest Orange County. Windermere Preparatory School’s academic approach is built on complex problem solving and critical thinking, emphasizes intellectual, personal, emotional and social growth, and culminates with the International Baccalaureate (IB) Diploma Programme.Â
This position is responsible for working with the school and Regional Marketing Admissions Communication (MAC) team to develop and deliver the right brand messages to all our stakeholders (parents, students and key influencers) within the school and wider community throughout all phases of the Parent Experience Journey. This position will report directly to the Director of Admissions, Marketing and Communications (DAM).
Responsibilities:
- Support the DAM and Regional Head of Marketing to define the USP of the school within the Nord Anglia Education brand context.
- Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral.
- Implement NAE brand and campaign materials in the school.
- Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey.
- Work with the leadership in the school to drive awareness of our brand through great content.
- Working with the School DAM, lead the PR and media strategy for the school.
- Support the School DAM to develop the annual marketing plans for the school aligned to the regional marketing plan.
- Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.
- Assist and support MAC team when and if needed
- Complete additional tasks and duties as required
Qualifications
- Bachelor’s Degree required, preferably in Marketing/Advertising, Public Relations or Communications
- Minimum 5 years working in a marketing team/environment (agency or client side)Â
- Must have excellent cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
- Strong leadership skills
- Experience of having worked within a service delivery, education sector
- Experience of brand equity developmentÂ
- Experience of campaign development including creative materials
- Good analytical skills and evaluation of ROI, KPIs
- Outstanding written and verbal communication skillsÂ
- Good copywriting skills with excellent written EnglishÂ
- Experience in monitoring competitor market activityÂ
- Excellent time management skills and flexibility in dealing with multi-functional tasksÂ
- Strong aesthetic eye in evaluating collateral – both in terms of design and in terms of driving effective behavior change
- Experience with Adobe Creative Suite
Additional Attributes
- Creative and technical thinking ability
- Self-motivated, flexible and adaptable to different tasks at hand
- Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
- Uses evidence to support arguments or positions takenÂ
- High level of integrityÂ
- Excellent time management and organizational skillsÂ
- Proficient communicator both oral and writtenÂ
- Excellent attention to detailÂ
Windermere Preparatory School
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