Creative Director

Creative Director 

Role: Directs & leads all graphic, photography, copywriting and video creative development, execution and analysis of AEV’s Social Media efforts.

Overview: 

This role is for someone who is a creative problem solver and can effectively, creatively, and tactically help fans get closer to our team brands, players, coaches and employees. The candidate must have proven success managing multiple projects at once, using analysis to understand trends, successes, failures to drive constant improvement in metrics like audience growth, engagement and views. 

Reporting to our VP Brand & Marketing, the Creative Director collaborates with the entire marketing and creative team, turning business goals into content that resonates with our existing fanbase and encourages newcomers to be part of the family.  

The ideal leader has a combination of practical & original creative chops, stakeholder diplomacy, master storyteller and seasoned leadership skills. 

Responsibilities:  

• Collaborate, conceptualize, create, copywrite and design graphic and digital projects for AEV, Atlanta Reign, Atlanta FaZe’s players/ brands/ teams 
• Create response-driven solutions — across all marketing channels — to help achieve AEV, Atlanta Reign, Atlanta FaZe and corporate partner goals & objectives 
• Provide strong aesthetic creation, execution, oversight, mentoring, encouragement and savvy counsel to management 
• Consistently bring forward creative ideas that are fresh, on-brand and strategically relevant 
• Thorough understanding of current trends, ever-changing social media platform dynamics, and changing tastes & desires of the audience 
• Establishes and maintains processes for creative development and production that always meet time-certain deadlines 
• Develop creative concepts and presentations based on requests from the Marketing, Sales and Partnership Activation teams 
• Collaborate on developing brand standards and guidelines 
• Research, recommend and manage all outside creative resources 
• Mastery of the mediums of Photography, Copywriting and Videography are a must 
• Thought leadership skills and demonstrated expertise in producing data-based decisions and recommendations based on analysis of facts and insights 
• Foster a creative environment that is conducive to innovative creative development 
• Manage growth of team members through employee performance evaluations, coaching and counseling 
• Attract, lead, manage and mentor creative team employees in such a way to ensure retention, development and superior performance of the team 
• Manage and inspire our Creative staff, setting the overall content strategy and aligning with product and marketing leads to execute our vision

 Requirements:

• 5+ years of experience in social media management preferably in Esports or gaming with at least 2+ years in a leadership or management role 
• Deep understanding and knowledge of social media platforms including Twitter, Facebook, Instagram, TikTok and YouTube 
• Strong analytical skills, with experience using social media planning + analytics tools such as BlinkFire, Hootsuite etc. 
• Excellent communication, leadership, and project management skills 
• Experience developing and managing social media budgets 
• Ability to work independently, manage multiple project simultaneously and lead a team in a fast-paced environment 
• Position is on-site in Atlanta, GA working from AEV’s Atlanta HQ 

Compensation:

• Salary $65,000 – $80,000 depending on experience/qualifications
• Full benefits: medical, dental, vision, 401k, life insurance, etc.

*Background check required (in accordance with applicable laws & regulations)

Atlanta FaZe