Senior Marketing Project Manager- Corporate Communications
Description
JOB PURPOSE
The Senior Project Manager – Corporate Communications will lead the organization’s communications team and will develop and implement internal and external communication strategies for the organization to ensure that unified, consistent, and positive messages define and promote the corporate identity and mission. Supervisory responsibilities – Direct relationship with outside PR Freelance partner.
ESSENTIAL FUNCTIONS, RESPONSIBILITIES, & OTHER DUTIES
Corporate Communications
- Leads the Annual Client Marketing Planning activities for assigned business unit and/or digital initiatives.
- Drafts proposals for special communications projects; presents on and promotes these projects to management.
- Develops and implements policies and procedures for communicating on behalf of the organization that represents the organization and remains on brand.
- Oversees the workflow and work assignments of the communications team to ensure effective collaboration among team members and consistent, quality work.
- Seeks new methods and creative strategies to increase internal and external awareness of key events and changes in the organization including the launch of new products, special events, local and global community service, and other topics of interest.
- Prepares and delivers presentations in the company to share information.
- Represents the company in a variety of settings, always promoting the company in the best possible way.
Media
- Identifies and capitalizes on opportunities to promote and positively represent the organization through internal and external communication.
- Lead the placement and development of local and regional advertising in trade publications and affiliated digital platforms.
- Cultivate strong relationships with regional, national and trade media.
- Collaborate with an outside media partner for media placement buys.
- Work with creative team to develop creative conception and design.
- Generate and maintain detailed media lists.
Public Relations
- Field, qualify and bring to fruition opportunities from the steady flow of inbound public relations requests.
- Help identify and secure appropriate sponsorships that will reinforce and support Vollrath’s desired positioning and increase visibility.
- Ensure routine coverage, listings, and set up press appointments for national events such as the National Restaurant Association Restaurant, Hotel-Motel Show® (NRA Show) and North American Food Equipment Manufacturers Show (NAFEM Show) and all others that required.
- Manage editorial calendars and PR/media budgets.
- Write and send press releases.
Perform other duties and responsibilities as requested or required.
WORKING CONDITIONS
SUPERVISORY RESPONSIBILITIES
N/A
MINIMUM EXPERIENCE REQUIREMENTS
A minimum of 6-8 years of experience in account service, communication/advertising, consulting firm more similar field with progressive growth/advancement.
PREFERRED EXPERIENCE REQUIREMENTS
A minimum of 8-10 years of experience in account service, communication/advertising, consulting firm more similar field with progressive growth/advancement.
2+ years of supervisory/management experience
MINIMUM EDUCATION REQUIREMENTS
Bachelor’s degree in Marketing, Business Management, or Communication
PREFERRED EDUCATION REQUIREMENTS
Master’s degree in Business Administration, Marketing, or Project Management
REQUIRED KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES
- Extreme organizational skills, willingness to learn, and strategic planning abilities.
- Superlative communication skills in all forms.
- Strong time management/prioritization skills.
- Comfortable being flexible and changing priorities regularly.
- Ability to use tact and professionalism including in times of extreme stress.
- Engaged in learning the client’s business and competitors, vertical industry, media landscape, and emerging trends in consumer behavior.
- Shows initiative – regularly engages in proactive behavior and looks for opportunities
- The ability to own projects, often autonomously, from start to finish. This includes close oversight of a project as it routes through all internal departments (creative, production, finance, etc.)
- Advanced project management experience in marketing and digital projects (website redesigns, marketing software implementations, etc).
- Expert ability to facilitate a collaborative working environment for customers and team members.
- Ability to work cross functionally on diverse work teams.
- Ability to plan strategically and devise work plans to meet client objectives.
- Extremely adaptable – responds effectively to changes in situation or information; ability to influence others and build consensus using advanced written and verbal communication and presentation skills.
- Advanced analytical skills necessary to resolve problems and look for solutions; strong conflict resolution skills.
- Comfortability in high pressure situations while continually progressing forward.
- Highly developed computer skills – Proficiency in Microsoft Office and Excel
- Basic knowledge and understanding of IT/IS principals.
CULTURAL REQUIREMENTS
Treat all people with Respect – People matter. Understand your audience and your impact. We are better when people are heard and valued for their unique perspective.
Take Ownership – People are counting on you. Act with integrity and follow through on commitments.
Empower Action – We succeed when we work together. Our differences make us stronger and create better outcomes. People and teams are empowered to make decisions and take action.
Commitment to Stakeholders – We are committed to knowing and exceeding the expectations of our customers, employees, ownership and communities.
Life Beyond Work – People need balance. Embrace opportunities to pursue your passions.
The Vollrath Company
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