HomeJobsUnited StatesNew YorkManager, Lifecycle Marketing

Manager, Lifecycle Marketing

$$$

THIS IS BLUE APRON
Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.

WHO’S IN THE KITCHEN
Blue Apron is looking for an experienced Manager of Lifecycle Marketing to lead the development of programs that will increase retention, boost cross-selling / up-selling and friend referrals. The right candidate must have a track record of successfully defining and executing short-term and long-term customer retention roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Partnering closely with our Growth, Product, Insights and Data teams, you will be responsible for understanding the needs of our customers to create communication programs that engage and delight them.

WHAT’S ON THE MENU

INSIGHTS

  • Leverage existing customer insights and analytics to inform retention initiatives

  • Analyze leading indicators of churn, cancellation reasons and customer reviews to identify retention trends to address

  • Identify opportunities to increase LTV throughout the entire customer journey – inclusive of early tenure, upsell, cross sell, churn prevention, renewals and winback

  • Work to refine and deepen our understanding of the Blue Apron customer segments, leveraging our rich behavioral data to craft personalized, relevant touchpoints for our customers

LIFECYCLE MARKETING STRATEGY & IMPLEMENTATION

  • Partner with Sr. Director to develop, manage and enhance Blue Apron’s retention strategy, collaborating with growth marketing and product teams to develop friend referral program, retention/churn interventions and winback initiatives

  • Develop onboarding and reactivation programs that drive long-term retention, combining data-driven insights with a fun and creative approach to communications.

TESTING & PERFORMANCE ANALYSIS

  • Partner with growth and digital product teams, to develop a rigorous testing strategy (A/B and multivariate tests), to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels

  • Collect, monitor, and analyze metrics, working with analytics to develop dashboards, and reporting to relevant business stakeholders on business evolution

NECESSARY INGREDIENTS

  • 5+ years of retention marketing experience with track record of identifying opportunities and developing programs to drive customer-focused retention from early tenure management, engagement, upsell and win-back

  • Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior

  • Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals

  • Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives

  • Strong analytical and problem-solving skills; comfortable leveraging data to drive decisions and a passion for continuous testing and optimizations

  • Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact

  • Experience working in, and understanding the dynamics of a subscription business is a plus

  • Experience developing loyalty programs a plus
  • Familiarity with Looker Google Analytics, and Amplitude

WHY WE LOVE THIS DISH

  • Competitive compensation range: $100,000 – $130,000

  • Annual Performance based Bonus

  • Employee Discount Program

  • Health, dental and vision benefits

  • 401(k) with company match

  • Generous Paid Time Off

  • Excellent opportunities for advancement

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Blue Apron

Related jobs:

Job Description

A UCLA Extension Advanced Filmmaking Workshop thesis project is seeking crew members for an upcoming comedy-drama short film shooting in Los Angeles. The production will film across two interior locations and is looking for experienced professionals as well as early-career crew members for a variety of behind-the-scenes roles. While this is an unpaid student production, selected crew will receive screen credit, meals, and covered production expenses.

Job Responsibilities

  • Perform duties for your assigned crew position during production.
  • Collaborate with the director and department heads on set.
  • Help maintain a professional and efficient production environment.
  • Be available for one or both scheduled shooting days, depending on the role.

Requirements

  • Crew positions include:
    • 1st Assistant Camera (experienced)
    • 2nd Assistant Camera / Camera Production Assistant
    • Gaffer / Key Grip
    • Production Sound Mixer with Boom Operator
    • 1st Assistant Director
    • Hair and Makeup Artist
    • Art Department / Set Dressing
    • Production Assistants
    • Intimacy Coordinator
    • Behind-the-Scenes Photographer
    • Composer
  • Experience required for select technical positions.
  • Early-career applicants are encouraged for Production Assistant and 2nd AC/Camera PA roles.

Compensation

  • Unpaid opportunity.
  • Screen credit provided.
  • Meals on set included.
  • Production expenses and expendables covered.

Job Description:
Eden Pictures is seeking passionate crew members to join its team for the Nashville 48 Hour Film Project, taking place August 14–16 in Nashville. Whether you’re a college student looking for hands-on production experience or a filmmaker eager to collaborate on a fast-paced project, this is an opportunity to help create a film from script to screen in just 48 hours.

Job Responsibilities:

  • Assist with film production during the 48 Hour Film Project.
  • Collaborate with the cast and crew throughout the production.
  • Perform duties specific to your assigned crew position.
  • Help ensure the project stays on schedule over the production weekend.

Requirements:

  • Open to applicants for the following crew roles:
    • Gaffer
    • Grip
    • Sound Mixer / Boom Operator
    • Production Designer
    • Props Master
    • Production Assistants
    • Stunt Coordinator
  • Passion for filmmaking and collaboration.
  • Available August 14–16 in Nashville.

Compensation:

  • Meals provided.
  • Opportunity to build your portfolio.
  • Network with industry professionals.
  • Gain hands-on filmmaking experience.

Job Description

A paid commercial production is hiring local film crew professionals for an upcoming shoot in the Midland/Odessa, Texas area. The production is seeking experienced crew members across multiple departments, making this an excellent opportunity for industry professionals looking to work on a commercial production with a collaborative team.

Job Responsibilities

  • Perform the duties associated with your assigned production crew role.
  • Collaborate with department heads and crew members throughout the commercial shoot.
  • Maintain professionalism and follow production schedules and safety guidelines.
  • Be available for the full production period.

Requirements

  • Must be local to the Midland/Odessa, Texas area.
  • Available for the scheduled production week.
  • Experience in one of the following roles:
    • Key Grip
    • Grip/Swing
    • Production Designer
    • Wardrobe Stylist
    • Hair/Makeup Artist
    • Production Assistant
    • Camera Production Assistant
  • Apply only if qualified for the desired position.

Compensation

  • Paid commercial production opportunity.
  • Work with a professional production crew.
  • Gain valuable experience on a commercial shoot.

Job Description

A film production is hiring experienced local crew members in the Salt Lake City, Utah area for an upcoming production. The team is seeking skilled professionals with experience in film, television, commercial, or documentary productions. This is a local hire opportunity for crew members who can work efficiently in a fast-paced production environment.

Job Responsibilities

  • Perform duties based on your assigned production role.
  • Collaborate with the production team throughout filming.
  • Maintain a professional attitude on set.
  • Arrive prepared with required equipment when applicable.
  • Support efficient production operations during the shoot.

Requirements

  • Local to the Salt Lake City, Utah area.
  • Previous experience in film, television, commercial, or documentary production.
  • Professional work ethic and ability to work efficiently on set.
  • Sound Mixer applicants should include an equipment list.
  • Submit your resume, relevant production credits, day rate, contact information, and equipment list (if applicable).
  • Use the subject line: Salt Lake Crew – [Position] – [Your Name].

Compensation

  • Paid crew opportunity.
  • Compensation based on position and day rate.
  • Local hire only.

Job Description

The Social Golf Association, in partnership with Fairway Fund, is expanding its creative team and hiring talented professionals across multiple creative and digital media roles. This opportunity is ideal for individuals passionate about content creation, design, and community engagement.

Job Responsibilities

  • Fulfill responsibilities based on the selected position.
  • Collaborate with the organization’s creative and marketing team.
  • Produce high-quality digital content and creative assets.
  • Support brand growth and audience engagement.

Requirements

  • Relevant experience for the position being applied for.
  • Strong communication and collaboration skills.
  • Available positions include:
    • Community Manager
    • Graphic Designer
    • Content Creator
    • Content Manager
    • Videographer
    • Photographer

Compensation

  • Compensation not specified.

Job Description

A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.

Job Responsibilities

  • Develop, pitch, and produce local story ideas for audio and digital platforms.

  • Coordinate production logistics, including scheduling, planning, and managing deliverables.

  • Support recording sessions and help guide content structure from concept to final output.

  • Collaborate with hosts and internal team members to ensure content aligns with editorial goals.

  • Maintain organized workflows and timelines for ongoing content production.

Requirements

  • Must live in the Las Vegas metro area.

  • Experience producing audio, podcast, or digital content (professional or comparable experience).

  • Strong storytelling instincts and knowledge of local culture/community interests.

  • Excellent organizational skills and ability to manage multiple deadlines.

  • Comfortable working collaboratively in a fast-paced content environment.

Compensation Details

  • Compensation details are not listed in the post (to be provided during the application process).

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
06-02-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!

Stay Safe in the Industry

Simple steps to protect your career and avoid scams.

Project Casting: Creator Jobs Project Casting Free
View