Digital Marketing Manager

Job Description:

The Digital Marketing Manager and Strategic Partnerships will include developing and executing customer specific marketing initiatives and programs that drive engagement, patient referral, planning and downstream execution of product launches, initiatives, events, and campaigns to convey a targeted message and change behavior. Works in close collaboration with the key customer stakeholders such as OPS, OPC, Hanger, the VA and Ossur Solutions. Ensure clear & targeted plans for each segment and work with PMM’s, Marcom & sales on execution and planning. Proven leadership, strong multi-tasking, communication, organizational and cross functional team building skills a must.

Responsibilities:

• Manage all Marketing programs & initiatives for key customer targets working alongside appropriate stakeholders. This includes digital, social, PR, collateral, onsite events and medical education and co-branding opportunities.
• Conduct and analyze customer marketing audits as appropriate, provide solutions and implement plans and new opportunities
• Work with cross functional stakeholders to maximize new patient referrals and ensure proper Ossur representation at key target points
• Work closely with cross-functional teams to ensure all communication is integrated to drive demand
• Drive the marketing initiative and selling tools for Ossur solutions in partnership with the Product Marketing Managers and Creative Team
• Cross-functional leadership with internal stakeholders to create and maintain project plans while hitting key milestones
• Developing and executing customer specific Social and Digital strategies and influencer development in partnership with Social Team
• Support Ossur Digital strategy as needed – i.e., customer newsletter, Highspot integration, Pardot integration
• Develop Ossur specific product champions in partnership with MarCom Manager
• Stay informed of latest marketing practices in digital, electronic and social marketing tools; share ideas of how to incorporate these into customer marketing plans
• Exercises good use of company funds and property within the set guidelines.
• Maintains an honest and professional attitude as the company’s representative at all times
• Contributes to a safe working environment by maintaining own workspace and reporting any potential hazards

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Digital Programming or related study
• 5+ years of working experience in marketing communications and social media
• 2+ years of leadership experience
• Knowledge and experience with Salesforce system, Pardot, Highspot, JIRA, Confluence, Email Marketing Campaign Software, Market Segmentation Skills
• Experience managing marketing campaigns across product lines
• Extensive understanding of digital marketing industry trends, tactics, current events, and user behavior
• Thorough experience managing and monitoring performance/effectiveness of digital marketing tactics such as SEM, SEO, Affiliate Networks, Email Marketing/Segmentation and Social Media
• Experience with web tools such as GoogleAds, Facebook Ads and Analytics
• Should be a motivated self-starter, process-oriented with high attention to detail
• Strong interpersonal and communication skills (written and oral) with the ability to work effectively with a wide range of constituencies in a diverse community
• Results-oriented; meets required deadlines
• Demonstrated task management and organizational skills
• Proven ability to interact effectively with individuals at different levels in an organization

The US base salary range for this full-time position is $87,716 – $130,267 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Benefits we offer:

• Referral Bonuses
• Paid Sick and Vacation time
• We provide a flexible work environment to offer work/life balance
• 401(k) plan with company match
• Medical, dental, and vision insurance
• Wellness Program – Save up to 30% in your medical premiums
• Company Paid Life Insurance
• Affordable Short- & Long-Term Disability Insurance
• Affordable Accidental and Critical Illness Insurance
• 10 Paid holidays
• Give Back Program – Paid time off to Volunteer
• Tuition Reimbursement
• Annual Performance Reviews
• And Much More…

Össur