The Marketing Coordinator will be a strategic member of the RAM Mounts marketing team who will support various department activities. The person to fill this role is responsible for assisting members of the marketing department by developing and implementing marketing collateral, content and campaigns specific to RAM Mounts. Further duties include partner eCommerce website support, analytics reporting, copywriting, social media management, content creation and influencer acquisition. The Marketing Coordinator also leads the execution of strategies to maximize RAM Mounts’ ability to generate leads, leverage products and brand equity with customers at international and domestic tradeshows by way of various media outlets. The position provides superior experiences by helping to manage the tradeshow process including staffing, shipping and logistics as well as organizing booth promotions, news media content and social media communications. The individual filling this role works closely with associates and vendors and must be able to develop and maintain strong working relationships. In addition, the coordinator serves as the primary content editor and gatekeeper for all of RAM Mount’s social media properties. This role reports to the Director of Marketing.
What You’ll Do
- Develop content for marketing/sales collateral, social media, custom direct mail campaigns, flyers, newsletters, and advertisements
- Contribute press releases and build media/PR relationships
- Distill complex concepts into simple, memorable terms, and can create compelling sales messages around these concepts.
- Support office with marketing project requests and best practices recommendations (as applicable)
- Develop, update, and maintain content on the Marketing section of the internal sales literature folder; case studies, sell sheets, use cases and presentation/pitch decks.
- Manage internal marketing assets such as images, logos, design files, etc.
- Track and assist in event marketing outreach for RAM Mounts events
- Provide recurring and on-demand reports for the marketing department showing industry trends, results for campaigns and provide recommendations based on findings
- Define differentiated positioning/messaging based upon competitive analysis and consumer insights, and socialize through the organization effectively and efficiently
- Assist in creating compelling sales presentations, on-boarding materials, internal training documents, and training presentations
- Represent and evangelize RAM Mounts at occasional customer events, tradeshows, and meetings
- Develop and execute marketing research and prioritize it into digestible insights that can be utilized cross-departmentally
Qualifications
- 2-4 years of experience in marketing and social media management across all platforms
- Ability to create cohesive PowerPoint decks with understood product knowledge
- Strong understanding of product management and operations
- Excellent written and oral communication skills
- Strong time management and organizational skills
- Demonstrated problem solving skills and resourcefulness
- Computer proficiency, including the Google and Microsoft Office suite of programs
- High degree of professionalism; must work well in both a team setting and independently
- Ability to create and deliver presentations tailored to the audience needs
- BS/BA degree or equivalent from an accredited college/university
Bonus Qualifications:
- Proficiency with Adobe Creative Suite
- Knowledge of product and lifestyle photography techniques and best practices
- Knowledge of current web standards, optimization techniques and best practices
Salary Range for Marketing Coordinator $65,500.00 – $70,000.00
Benefits
- Employer paid Medical, Dental, Vision, and Life Insurance
- Three weeks of PTO (up to 4 weeks with tenure) with seven paid holidays
- 401k with up to 4% employer match
- Additional paid parental leave beyond state/federal offerings
- Quarterly catered lunch events for all employees
- RAM Mounts product discounts
RAM Mounts
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