Organization: Mercury Broadband is a leading provider of High-Speed Internet and digital phone service. The Company was founded in Topeka, KS, after recognizing a need for Broadband Internet access in rural America. A hybrid approach to serving these “last-mile” customers was developed by extending high-capacity fiberoptic networks with the range, reliability, and flexibility of carrier-class wireless technologies. Today Mercury Broadband’s rapidly expanding network is headquartered in Kansas City and provides Internet access to communities throughout five states across the Midwest.
Position Summary: Marketing Communications Manager creates, implements and oversees communication messaging framework and programs that effectively describe and promote Mercury’s brand, positioning, products and services to our local communities in our advertising, graphics, collateral, brochures and product flyers. Manages the research and development of content for publications of our products and services. Partners with the Product team, Media/Direct Marketing Manager and Event Marketing Manager on the development and maintenance of marketing communications plans to build brand awareness and optimize lead conversion.
Location:Â Mission, KS or Topeka, KS
Position Type:Â Full-Time
Compensation:Â Competitive Pay
Benefits:Â Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training
Key Responsibilities include but are not limited to:
- Designs, develops, and distributes consistent themes, customer-focused messaging, branding and positioning strategies throughout all communication touchpoints.
- Manage and execute the design and production of both external and internal communications strategies and programs including website, email marketing, e-newsletters, blogs, press releases, social media, influencer marketing, photography, video and collateral, engaging our rural communities and reinforcing brand identity
- Oversee and manage the overall content calendar for the marketing team
- Coordinate media relations with our Event Marketing Manager for corporate and local service centers
- Manage and write for advertising, the website, blogs, social media, press releases and various marketing materials, including product flyers, brochures, banners, emails, newsletters, direct mail, yard signs and door hangers
- Manage content strategy for blogs and social media and guide content/copywriter’s and social media specialist’s day-to-day activities
- Work with the Media Manager to help optimize keyword search strategies in social media, blogs, website and press releasesÂ
- Manage and execute quarterly customer-facing promotions and ensure communications to the sales team and general managers
- Direct and work with in-house designer and agencies
- Evolve marketing techniques, creative marketing concepts, marketing communications toolkit and processes to be more efficient, drive greater action and better leverage our channels
- Prepare, monitor and manage budget as designated
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Skills and Requirements:
- Works effectively in a cross-functional team environment, as team member and leader
- Must be able to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment and maintain a high level of detail and accuracy
- Proficiency in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel
- Strong knowledge of content development and SEM
- A strong network of PR and media contacts and media relationship experienceÂ
- Exceptional verbal and written communication skills
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Education Requirements:Â
- Bachelor’s Degree in Marketing, Communications, Public Relations, Advertising or Business is required
- Minimum of 7 years of hands-on experience in writing and or designing executing marketing communications programs at a strategic and tactical level is required
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Mercury Broadband is committed to a diverse and inclusive workplace. Mercury is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please contact the Human Resources Department.
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Mercury Broadband
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