Social Media Manager
One of Southwest Florida’s most prominent agencies is looking for an experienced social media manager with a passion for driving engagement and helping clients achieve their goals through effective campaigns and strategy implementation. This role will join our team to help support and deliver on actionable insights and goals to our clients, while driving brand awareness and successfully developing and executing a variety of campaigns across multiple social media platforms.
Key Responsibilities:
- Write and develop social media plans
- Manage day-to-day posting and scheduling of relevant content and across social media channels for multiple clients
- Effectively implement client’s respective strategy into successful social media campaigns that achieve specific client goals and business objectives
- Consistently evaluate and manage the development of insight-driven social campaigns that increase client awareness and generate more leads and revenue
- Collaborate with other departments, to align and execute content marketing strategies across all relevant social media platforms
- Direct the execution of social graphics, visual content, animated GIF’s, Reels, and video to help promote engagement and brand awareness for clients
- Manage and support social influencer marketing for relevant clients
- Work closely with team to ensure alignment on specific campaigns and key messaging for clients
- Identify new social media trends to leverage with the goal of increasing awareness and revenue for our clients
- Leverage client budget to effectively execute social media and email campaigns that meet client’s financial and business goals
- Develop and report on key performance indicators across all platforms, identifying key takeaways and opportunities for improvement
- Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice
- Regularly attend client meetings as needed
Professional Experience:
- 2-4 years’ experience in social media, developing organic strategies across multiple social media platforms
- Experience in launching social media campaigns across multiple channels
- Experience in collaborating with marketing teams to meet and execute creative and content needs for campaigns
- Experience in social content creation tools such as Canva or similar
- Knowledge and experience executing strategies for online reputation management and monitoring
- Experience in email marketing, with the ability to write, schedule and launch emails in Constant Contact, Active Campaign or MailChimp is a plus
- Agency experience is a plus, with experience managing campaigns across multiple industries
Knowledge:
- Expert-level knowledge of Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube, including best practices in writing for each platform
- Strong understanding of social media monitoring and management tools, such as Planable, HootSuite, Bit.ly, LinkT.ree Facebook Ads and Business Manager, Creator Studio, etc.
- Basic understanding of email marketing tools, including Constant Contact and MailChimp
Skills:
- Strong written and verbal communication skills with superb attention to detail
- Highly collaborative and invested in improving and growing the social media and email efforts to exceed client expectations
- Ability to multi-task and prioritize projects in a fast-paced environment
- Optimize and enhance client YouTube videos and channels to help support social media strategies and SEO
- A creative mindset
- Effective organization and time management skills
Priority Marketing
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