Product Marketing Manager

About Redwood

Redwood Software is on a mission to empower our customers with lights-out automation for all their mission-critical business processes. Redwood is the 1st SaaS-based automation platform specifically built for enterprise resource planning (ERP) with the ability to extend to all major enterprise applications. We are trusted by thousands of customers across 150 countries because we embrace every aspect of automation and believe every IT and business process that can be automated and should be automated. We help our customers elevate, innovate and accelerate their business and redefine the future with automation they can trust.

We pride ourselves on having an inclusive, supportive, and fun culture, giving you the opportunity to grow your career and build lasting relationships with team members and senior management.

About The Position

We are looking for a Product Marketing Manager who is knowledgeable and passionate about Enterprise B2B SaaS offerings. You will be the expert focused on how to position our offerings to impact our industry presence. You will help create and communicate our vision and value proposition, working collaboratively across the company to align the entire organization as well as informing content to share with prospects, customers, analysts, the field, and the broader market.

Responsibilities

• Identify Redwood’s buyer personas and determine value, product and features messages.
• Define and execute the go-to-market strategy
• Research and analyze competitors to provide product, technology and business insight for competitive analysis, sales intelligence, and product positioning.
• Understand marketplace dynamics, including competitors, and produce effective sales tools to favorably position Redwood products.
• Assist in the development of product marketing collateral for downstream marketing and sales enablement including standard pitch presentations, data sheets, white papers, webinar presentations, blogs, e-books, and competitive battle cards
• Work closely with Product Management and other teams to execute best-in-class, timely product launches and initiatives, and help customers, press, and analysts understand why what we’re doing is valuable to the market.
• Collaborate with Demand Gen team on campaign strategy and asset development support
• Contribute to improving the Product Marketing related processes within Redwood

Skills

• 3+ years of product marketing experience in B2B, enterprise software and/or SaaS/cloud environments, and ready to hit the ground running by sharing and implementing best practices on day one
• Industry experience with IT and line of business decision-makers, buyers and influencers
• Strategic and analytical thinker with ability to synthesize technology to create compelling customer value propositions and content by persona
• Proven success in taking multiple products to launch, inclusive of day to day management
• Demonstrated portfolio of delivering impactful content spanning customer and sales facing deliverables
• Ability to produce own messaging and content as well as project manage marketing services resources to design deliverables
• Experience with creating competitive battle cards, sales plays, customer-facing PowerPoint decks, sales training presentations, and presenting at industry/customer events
• Strong written and oral communication skills
• Bachelor’s degree in business or technical field preferred; MBA or advanced degree a plus
• Knowledge of file transfer products a plus

Redwood Software